Imperial Moto Coffee is seeking a driven, relationship-focused Outbound Sales Executive to expand our wholesale business and grow our brand presence. As the face of Imperial Moto, you will develop new partnerships with cafés, restaurants, hotels, offices, specialty retailers, and other hospitality businesses. You'll introduce clients to our premium coffee, tea, matcha, chai, cold brew, and ready-to-drink beverage portfolio while building long-term relationships that drive sustainable growth.
Duties & Responsibilities
- Proactively identify, prospect, and qualify new wholesale accounts, including cafés, restaurants, hotels, offices, gyms, specialty retailers, and distributors through cold calls, email outreach, networking, and in-person visits.
- Develop and execute a strategic territory sales plan to maximize new business opportunities and account growth.
- Maintain a consistent sales pipeline by managing prospects from initial outreach through account onboarding and long-term relationship management.
- Conduct coffee tastings, product presentations, and equipment demonstrations to showcase Imperial Moto's products and services.
- Prepare and present wholesale proposals, pricing, and product recommendations tailored to each customer's needs.
- Build strong, long-term relationships with customers by providing exceptional service and ongoing account support.
- Work systematically through assigned target lists by territory or market segment while accurately documenting all sales activities, opportunities, and customer interactions in the CRM.
- Submit weekly sales activity reports, pipeline updates, and revenue forecasts to leadership.
- Meet or exceed monthly and quarterly sales goals, including new account acquisition, revenue growth, and customer retention targets.
- Represent Imperial Moto Coffee at trade shows, farmers markets, food & beverage expos, community events, and networking opportunities.
- Monitor industry trends, competitor activity, and customer feedback to identify new business opportunities and strengthen our market position.
- Collaborate with Operations and Leadership to ensure seamless onboarding, order fulfillment, and outstanding customer experience.
- Assist Leadership in planning and executing networking events, tastings, and promotional initiatives that increase brand awareness and generate new business opportunities.
- Maintain accurate sales records, customer account information, and revenue reports to support commission tracking and business planning.
Qualifications
- Minimum 2 years of experience in the specialty coffee industry is required. (Roaster, coffee wholesaler, café, distributor, or related business.)
- Strong knowledge of specialty coffee, espresso beverages, brewing methods, and the wholesale coffee market.
- Comfortable with cold outreach, including phone calls, emails, networking, and in-person sales visits.
- Excellent communication, presentation, negotiation, and relationship-building skills.
- Self-motivated, highly organized, and able to manage a sales territory independently.
- Experience using CRM platforms to manage sales pipelines and customer relationships.
- Valid driver's license and reliable transportation for local client visits and product deliveries.
- Availability to occasionally work evenings or weekends for trade shows, networking events, or customer activations.
- Passion for specialty coffee, hospitality, and premium consumer brands.
Compensation
- Base salary plus commission.
- Performance bonuses based on sales goals.
- Opportunities for career growth within Imperial Moto.
Job Type: Full-time
Pay: $54,268.57 - $65,355.70 per year
Benefits:
Work Location: In person
