Crystal Springs Resort is seeking a Social Media Coordinator to lead the day-to-day creation, capture and publishing of organic/scheduled social content across our Resort brands. This role is hands-on and fast-paced, focused on bringing the guest experience to life through compelling, on-brand storytelling.
You will work closely with the marketing team to ensure all content aligns with campaigns while maintaining a consistent, elevated resort brand presence across platforms.
This role supports multiple resort outlets including hotel, spa, dining, golf, weddings and events. Based in Hamburg, NJ with a hybrid schedule (up to 2 remote days/week).
What You’ll Do (Daily Focus)
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Capture and create photo + video content across the resort (events, dining, scenery, guest experience)
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Edit and publish daily content across social platforms (primarily Instagram, Pinterest & TikTok) on multiple Resort accounts
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Write clear, engaging captions aligned with brand voice
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Plan and execute content calendars in partnership with marketing
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Attend shoots, events and activations to gather real-time content
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Manage and schedule posts using social media tools (Later, etc.)
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Monitor engagement, comments and performance metrics
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Engage with all accounts, by following, liking, sharing, commenting, etc.
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Identify trends and recommend content ideas to increase reach and engagement
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Ensure visual and messaging consistency across all platforms
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Collaborate with internal teams to support campaigns, promotions, events and seasonal initiatives
What You Bring
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2+ years experience in social media or content creation preferred
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Strong photo/video capture and editing skills (Premiere Pro or similar)
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Experience with social scheduling platforms (Later, etc.)
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Basic design skills (Adobe Creative Suite & Canva a plus)
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Strong copywriting and storytelling ability
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Highly organized, detail-oriented and able to manage multiple projects efficiently
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Comfortable working in a fast-moving, collaborative environment
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Must be able to work a flexible schedule, including occasional evenings/weekends
Portfolio required — we want to see your style.
Enjoy Crystal Springs Employee Perks
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30% Dining, Retail & Spa Discounts
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Discounted Hotel Stays
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Complimentary Golf
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Access to Resort Events & Festivals
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Discounted Minerals Sports Club Membership
