The Strategic National Account Manager (SNAM) is responsible for managing and growing Tauck’s most important agency partnerships across North America. This role serves as the primary relationship owner for a portfolio of high-value strategic accounts, including host agencies, consortia-affiliated partners, large national travel agencies that collectively drive significant passenger volume and future growth opportunities.
The Strategic National Account Manager develops and executes account growth strategies, strengthens executive-level partnerships, expands advisor engagement, and identifies new revenue opportunities across Tauck’s portfolio of products and brands. Working closely with Business Development Managers (BDMs), Trade Marketing & Education, Groups Sales, and Sales Leadership, the SNAM ensures that strategic partners receive a consistent, high-value experience while delivering measurable growth in passengers, revenue, advisor activation, and market share.
Key Responsibilities
Strategic Account Management
- Own and manage a portfolio of approximately 15–20 strategic national accounts.
- Develop annual business plans and growth strategies for each assigned account.
- Build and maintain relationships with executive leadership, agency management and stakeholders, and key influencers.
- Conduct regular business reviews and performance discussions with strategic partners.
Identify opportunities to increase passenger production, advisor participation, and market share.
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Passenger Growth
- Deliver annual passenger growth targets across assigned accounts.
- Drive growth in First Time Travelers (FTT), repeat guests, and emerging product categories.
- Identify opportunities to expand Tauck’s presence within agency networks and advisor communities.
Leverage account analytics, performance data, and market trends to inform growth strategies.
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Advisor Engagement, Training & Activation
- Partner with assigned Business Development Managers to develop and execute advisor engagement, training, and activation strategies across assigned strategic accounts.
- Lead advisor acquisition initiatives, educational programs and partner events designed to increase advisor knowledge, confidence, and sales performance.
- Coach, educate, and guide travel advisors on Tauck's products, sales strategies, and best practices to help them grow their business and convert more bookings.
- Increase advisor participation in Tauck training programs and ongoing educational opportunities to drive advisor activation and long-term engagement.
Ensure advisors have access to the tools, resources, marketing support, and business insights needed to successfully sell and advocate for Tauck.
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Partnership Development
- Serve as the primary liaison between Tauck and strategic agency partners.
- Negotiate participation in preferred supplier programs, marketing opportunities, and growth initiatives.
- Collaborate with Sales Leadership on strategic partnership opportunities and contract discussions.
Identify and pursue new national partnership opportunities that support long-term growth objectives.
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Cross-Functional Leadership
- Collaborate with Trade Marketing, Groups Sales, Reservations, Operations, and Sales Operations teams to support partner success.
- Advocate for partner needs internally and coordinate resources to address opportunities and challenges.
- Share market intelligence, competitive insights, and partner feedback with leadership.
Support company initiatives related to advisor acquisition, product launches, and strategic growth priorities.
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Qualifications
- 10+ years of travel industry sales, account management, or business development experience.
- Proven success managing strategic partnership relationships.
- Demonstrated ability to grow passenger volume and account engagement.
- Experience conducting executive-level business reviews and presentations.
- Strong understanding of the travel advisor distribution channel.
- Familiarity with partner marketing strategies, including the ability to evaluate performance, analyze results, and measure return on investment to inform future initiatives.
- Willingness and ability to travel extensively.
Tauck is recognized as a world leader in deluxe escorted vacation tours; a fast growing company in a thriving industry. We offer more than 150 intriguing, all-inclusive vacations to the most popular worldwide destinations. These creative itineraries, with spectacular sightseeing and premium accommodations, are carefully choreographed to create enriching experiences and enlighten travelers interested in high quality, cultural vacations.
