Salary: $50,000–$60,000 per year + up to 10% Profit Share
General Manager (GM)
OHM Fitness Dallas (Dallas, TX)
OHM Fitness is seeking a high-performance General Manager (GM) to lead studio operations, drive revenue growth, oversee coaching and sales teams, and execute the overall vision and performance of the business.
This is not a passive management role. The GM is the primary leader of the studio, responsible for sales performance, profitability, staff leadership, operational excellence, and delivering a premium member experience. This position directly impacts studio growth, culture, and financial success.
Position Overview
The General Manager is responsible for:
- Driving overall studio revenue and profitability
- Leading sales systems and conversion performance
- Managing coaches, front desk staff, and daily operations
- Developing team culture, accountability, and performance
- Ensuring operational excellence and premium member experience
- Executing local marketing, partnerships, and community outreach
- You will oversee all major areas of studio performance while partnering with corporate leadership to drive growth and scalability.
Key Responsibilities
Sales & Revenue Performance
- Lead all membership and product sales initiatives
- Drive monthly revenue growth and profitability
- Oversee lead management, follow-up systems, and conversion performance
- Monitor CRM pipelines and sales KPIs daily
- Ensure all leads and prospects receive timely communication
- Drive trial-to-member and member retention performance
- Oversee OHM at Home and equipment sales opportunities
Leadership & Team Development
- Lead and manage all studio staff including coaches and Front Desk Concierge team
- Act as the primary leader responsible for studio culture and accountability
- Oversee coach development, evaluations, and performance standards
- Conduct staff meetings, roleplay sessions, and ongoing training
- Assist in recruiting, hiring, onboarding, and retaining high-performing staff
- Ensure coaches deliver a premium training and member experience
- Maintain team accountability around sales, retention, and member engagement
Operations Management
- Oversee all day-to-day studio operations
- Ensure payroll accuracy and labor efficiency
- Manage scheduling, staffing coverage, and operational systems
- Monitor inventory, EMS equipment, and studio supplies
- Maintain studio cleanliness, organization, and presentation standards
- Ensure all company SOPs, policies, and systems are executed consistently
- Act as the primary escalation point for operational or member issues
Member Experience & Retention
- Deliver exceptional customer service and member support
- Drive member retention and community engagement initiatives
- Ensure premium onboarding experiences for all new members
- Maintain high standards for EMS equipment care and sanitation
- Oversee member communication, feedback, and issue resolution
- Create a high-energy, welcoming, and results-driven studio environment
Marketing & Community Growth
- Execute local marketing initiatives and partnership opportunities
- Develop relationships with local businesses and community organizations
- Support pop-up events, partnerships, and studio activations
- Drive referral programs and guest traffic
- Support social media visibility and local brand awareness
Schedule Expectations
Full-time leadership role
Availability during peak studio hours, weekends, and events as needed
Expected to lead from the front during high-volume sales and operational periods
Qualifications
Required
- 3+ years of sales leadership or management experience
- 2+ years leading teams in a fitness, wellness, hospitality, or service-based business
- Strong communication, leadership, and organizational skills
- Experience managing KPIs, revenue targets, and operational performance
- Experience with CRM systems, sales pipelines, and reporting
- Ability to thrive in a fast-paced, high-performance environment
- Ability to lift 40+ lbs and work in a fitness environment
- CPR certification (within 30 days of hire)
Preferred
- Boutique fitness or gym management experience
- Experience leading coaches or fitness staff
- Experience with sales training and team development
- Familiarity with POS, CRM, scheduling, and operational systems
Compensation & Benefits
- $50,000–$60,000 base salary
- Up To 10% profit share opportunity
- Performance-based bonus opportunities
- Growth opportunities within OHM Fitness leadership
What We’re Looking For
This role is built for someone who:
- Takes ownership of business performance
- Leads with urgency, accountability, and professionalism
- Has strong sales and leadership ability
- Can manage both people and operations effectively
- Thrives in fast-paced, growth-oriented environments
- Wants to build and scale a successful fitness business
Apply Now
If you’re ready to lead from the front, drive growth, build a high-performance team, and make a major impact within a rapidly growing fitness company - apply today.
Work Location: In person - OHM Fitness Dallas
Pay: $50,000.00 - $60,000.00 per year
Benefits:
- Employee discount
- Paid training
Work Location: In person
