Sales Director – Senior Living (Clearwater, FL)
The Oaks of Clearwater-Continuing Care Retirement Community is seeking an experienced and results-driven Sales Director to lead occupancy growth and community outreach efforts.
This role is ideal for a motivated professional who thrives in a fast-paced environment, excels at relationship building, and has a proven track record of achieving and exceeding sales goals within senior living.
Key Responsibilities:
- Manage and maintain CRM systems, ensuring accurate and timely documentation of all leads and prospect activity
- Achieve weekly sales metrics and monthly occupancy goals
- Respond to inquiries, conduct consistent follow-up, and guide prospects through the decision-making process
- Conduct community tours, overcoming objections and maintaining a high conversion ratio
- Build and maintain strong relationships with referral sources, including healthcare professionals and community partners
- Coordinate and participate in marketing events and outreach initiatives
- Facilitate contract signings, collect required documentation, and secure deposits
- Prepare and present weekly sales reports and maintain accountability to budget and performance targets
- Collaborate with Executive Director and team to support overall community success
Qualifications:
- Minimum of 2+ years of senior living sales experience required (Independent Living, Assisted Living, Memory Care, or CCRC preferred)
- Strong knowledge of the local market and referral network in the Pinellas County area
- Proven ability to close sales and maintain high conversion ratios
- Highly organized, detail-oriented, and able to manage multiple priorities effectively
- Excellent communication, interpersonal, and presentation skills
- Experience with CRM systems and sales tracking tools
Regulatory & Compliance:
- Must have a working knowledge of Florida senior living regulations, including compliance with Florida Agency for Health Care Administration (AHCA) guidelines for Assisted Living Facilities (ALF)
- Understanding of resident assessment processes, disclosure requirements, and ethical sales practices within a Continuing Care environment
What We Offer:
- Competitive base salary + commission structure
Pay: From $75,000.00 per year
Benefits:
- Dental insurance
- Health insurance
- Life insurance
- Paid time off
- Professional development assistance
- Vision insurance
Experience:
- Senior Living Sales: 2 years (Required)
Ability to Commute:
- Pinellas County, FL (Required)
Work Location: In person
