Social Media Coordinator
Location: Berkley, MI
Schedule: Flexible
Specialty: Cataract Surgery & Refractive Ophthalmology
About Our Practice
We are a dedicated cataract specialty practice committed to delivering exceptional care with compassion, patience, and attention to detail. Many of our patients are navigating vision changes and important treatment decisions, and our team plays a vital role in helping them feel informed, comfortable, and supported at every visit.
We are seeking a creative and dependable freelance media content coordinator to help us maintain a consistent, polished and authentic presence through email marketing and Instagram.
How You’ll Support Our Practice
Monthly Deliverables
- Create, format and schedule one email newsletter using Constant Contact
- Create four interchangeable Facebook / Instagram posts, which may include static images or carousels
- Develop, film and edit one original reel
- Work in conjunction with staff to write email copy, subject lines, Instagram captions and calls to action
- Develop a simple monthly content plan for approval
- Schedule and publish approved Social content
- Maintain a consistent visual style and brand voice
- Provide a brief monthly summary of email and Instagram performance
Potential Content Topics
- Eye health education
- Cataract awareness
- LASIK information
- Dry eye treatment
- Contact lens tips
- Seasonal allergies
- UV protection
- Community events
- Patient success stories
- Dr. Sesi Says…
Ideal Candidate
- Strong writing, editing and visual communication skills
- Experience with Constant Contact, Solutionreach, email marketing
- Familiarity with Facebook, Instagram, carousels and reels
- Comfortable filming and editing short-form video
- Experience with Canva or similar creative tools
- Organized, responsive and able to meet agreed-upon deadlines
- Able to create content that feels refined, personal and authentic
- An interest in healthcare, small business or local storytelling is helpful
Why You’ll Enjoy Working With Us
- Supportive, collaborative team culture
- Competitive pay based on experience
- Consistent but flexible schedule
- Meaningful work helping patients improve their vision and quality of life
Compensation and Structure
- $500 per month as an independent freelance contractor
- Initial 90-day engagement, with the opportunity to continue
- Approximately one scheduled in-store content session per month
- Flexible schedule outside of agreed deadlines and content visits
- Additional work beyond the stated monthly deliverables must be approved and priced separately
- This position does not include daily account monitoring, community management, paid advertising or responding to customer messages
How to Apply
Please submit the following to our Practice Administrator at [email protected]:
- A brief introduction
- A résumé or summary of relevant experience
- Examples of email, social media, photography, design or video work
- A short explanation of how you would approach creating authentic content for a longstanding, family-owned specialty clothing store
Applications without work samples or a portfolio may not be considered.
Pay: $500.00 per month
Benefits:
- Employee discount
- Flexible schedule
Application Question(s):
- Do you have experience using Canva?
Work Location: Hybrid remote in Berkley, MI 48072
