The Analyst, Business Intelligence (BI) will support a variety of clients, projects, and responsibilities, working alongside a highly skilled team across Strategy, Marketing, Media, and Creative to drive measurable results. This role will play a key part in supporting reporting and dashboard development, ensuring stakeholders have access to accurate, insightful data for decision-making.
The ideal candidate is an analytical thinker with strong technical skills, business acumen, and a curiosity-driven mindset. They should be a self-starter, highly adaptable, detail-oriented, and comfortable working in a fast-paced, evolving environment.
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Collaborate with cross-functional teams to develop reporting frameworks that analyze trends and optimize multi-channel media campaigns.
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Develop a deep understanding of client data sources, ensuring accuracy through regular quality control checks.
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Analyze campaign performance and provide insights using various digital analytics tools and partners.
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Assist in creating measurement plans that outline strategies and tactics to assess brand performance.
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Conduct market and industry research to provide benchmarks, industry updates, market scans, and summary reports for clients.
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Support competitive analyses and best practice audits.
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Work closely with data partners to prepare datasets, proactively identifying and resolving data discrepancies or inaccuracies.
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Develop and maintain expertise in areas such as database marketing, integrated channel marketing (including web), analytics tools, and measurement methodologies.
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Bachelor’s degree in Business, Finance, Economics, Statistics, Marketing, or a related field.
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1-2 years of experience in marketing, advertising, or consulting (experience in healthcare, pharmaceuticals, or life sciences is a plus).
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Strong analytical skills with the ability to think both strategically and tactically.
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Ability to manage multiple tasks, meet deadlines, and prioritize effectively.
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Self-motivated with the ability to work independently while contributing to team objectives.
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Proficiency in Microsoft Office, with advanced Excel skills required.
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Experience with digital analytics tools (Google Analytics, Adobe Analytics) is a plus.
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Knowledge of statistical modeling, segmentation, test design, and ROI measurement is a plus
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Experience in program measurement (online and/or offline) and, test design a plus
