This is a description of the job and how I screen for it.
If you've worked phones in Florida for two years and still can't tell me your set rate, this probably isn't your floor.
My name's Matt Cole. I'm building the new call center for Reece Windows & Doors in St. Petersburg.
Thirty years in this industry. I've lived in Southwest Florida my whole life, so I've boarded up my own house more than once.
I worked for Reece once before. Then I left and ran rooms elsewhere for years. Randy Reece, who owns this company, picked up the phone himself and asked me to come back and build this floor.
The owners of the companies that vanished on you didn't have your number. They had a conference to get to.
You know the pattern.
Monday you're "part of the family." Friday payroll is "running a little behind."
Then you check the deposit before you're out of bed. $611. Last month the same check was $940.
Same hours. Same dials. Same you.
The tiers moved. Monday's huddle was about bringing more energy.
You cannot outperform moving math.
Nobody can. That was never a motivation problem, and you didn't forget how to use a phone.
I've been the manager handed that room and told to coach effort at a comp-plan problem. That's why I'm building this one differently.
THE JOB
Florida homeowners request information about hurricane impact windows and doors. You call, you qualify them, you book the appointment for our sales team.
No cold calls. No doors. No self-generated leads. 100+ dials a day. Plenty of them hang up mid-sentence. Month one is a ramp and your checks will look like it.
And this isn't a branch phone bank working one zip code. It books across Florida.
THE LINE BETWEEN YOUR JOB AND MINE
My job is to put real homeowners in front of you.
Your job starts when they answer.
From there you own the first twenty seconds, the questions, the objections, and whether the call becomes an appointment a rep can actually sell.
If the phones stop connecting, that's my problem. You'll hear it from me with the actual numbers, not in a Monday meeting about attitude.
If they're connecting and your set rate falls, that's yours.
Neither of us gets to hide behind the other person's numbers.
MY HALF OF IT
Our lines run north of a 20% pickup rate.
Run the math, because I know you're already running it. A hundred dials, roughly twenty live homeowners, every one of them raised a hand and asked about hurricane protection.
I'll put the connect report in front of you at the interview. Ask for it.
You'll work leads across multiple attempts, same as every phone room on earth. What you won't get is a dead list from two years ago dumped into the dialer to pad an activity report.
Twenty live homeowners a day is an opportunity, not a paycheck.
Bad lead sources exist. So do setters who blame the list every time their numbers slip.
I've done this thirty years. I know the difference, usually inside one call review.
I'll hold you brutally responsible for the math you own.
WHAT I ACTUALLY DO
So when your number drops, here's what happens.
I listen to the call, with you, recording open. I find the sentence where the set died — usually it's in the first twenty seconds. I give you replacement language. We run it again and see whether the number moves.
That's coaching. It's a service performed on your numbers. It is not a speech.
None of which works on someone who doesn't keep score.
THE NUMBER YOU'RE PAID ON
You're paid on appointments that hold and sell.
Not gross sets. The homeowner has to be home when the rep gets there, and the deal has to close.
I'm putting that in the ad instead of in month three, because I know how it reads. Part of your money depends on somebody else's close. That's the honest description of it and I'm not going to dress it up.
Here's why. Pay a setter per set and the incentive is to book anything with a pulse. Wrong decision maker. Spouse not home. Whatever gets it on the calendar. The count goes up, nothing sells, and then the tiers get "adjusted." You already know how that story ends.
So the job isn't filling a calendar. It's booking something a competent salesperson has a real chance to sell.
That's a standard, not a mood. The decision makers are on the appointment. Everyone who needs to be there will be there. The homeowner knows what it is, how long it takes, and who's coming. You qualified them instead of hoping.
Do that, and the rest isn't yours.
Which is what I owe you back. You'll see what happened to every appointment after you handed it off. Whether it held. Whether it sold. Which rep ran it.
I don't manage the sales floor and I'm not going to pretend I do. What I can do is take the numbers to the man who does, and not turn around and hand the problem to you. Set eighteen clean ones, fourteen hold, and you did your job. That's the end of what I'll ask of you about it.
Bonuses are paid weekly, but because the trigger is hold-and-sell, there's a lag between booking an appointment and seeing it in a check 2 weeks later. That's what the hourly base is for. It's the floor under you while your pipeline fills.
The formula is written down, including the denominator. If you can't reproduce your own number from your own dial log, it isn't your number.
That definition doesn't move while you work here.
THE PAY
$900 to $1,600 a week at the posted tiers. A guaranteed base of $15-$17/hr. Written bonus tiers in your hand before you sign. W-2. Full benefits. Paid weekly.
THE PROOF
By now you should be skeptical. Good.
Before you accept, I put the real numbers in front of you. Earnings sheets. Committed lead sources and volume. The written comp plan and every tier in it. What ramp looked like for the last group we hired.
Including the parts that don't flatter us.
One asterisk: there are no St. Petersburg sheets, because there's no St. Petersburg floor yet. What you'll see comes from Fort Lauderdale, North Carolina, and the rest. Same company, same comp plan, same lead source. If a manager ever hands you sheets from a room that hasn't opened, walk out of that interview.
And don't ask what the top setter made. Every company has a hero. Ask what the middle of the floor earned. That's where your life is probably going to happen.
Take nobody's word for it. Including mine.
THE COMPANY
Family-owned since 1972. Serving Florida since 2005. People here past twenty years. Some past thirty-five.
St. Petersburg isn't opening because something's wrong. Jacksonville, Fort Lauderdale, Tampa, Lakeland, Orlando, Sarasota and Fort Myers are already running. So are North Carolina and Georgia. Texas is next.
THE NEW FLOOR
Every floor you've joined already had a leaderboard. Somebody had the good hours. Somebody had five years of seniority. Somebody was "the guy."
This one has none of that.
Ninety days from now there will be a standard on this floor. Somebody has to set it.
If what you want is a machine that already hums, choose an established room. That's a legitimate thing to want and I won't talk you out of it.
SCOREKEEPERS
"Hard worker" is not a metric. Your set rate is. Know it, track it, know what the denominator was.
Now put this beside the other setter ads open on your phone. Count how many define the number you're paid on. Then count how many print their pickup rate.
I'll wait.
Your math gets inspected too. Five companies, five "bad lists." At some point the list stops being the common denominator.
On a floor where one in five dials picks up, we'll find out quickly whether your numbers travel.
That's good news if they do.
I'M NOT GOING TO PROMISE YOU A PROMOTION
Every office listed above has somebody running it, and this company keeps opening rooms. I'm not promising you'll be one of them. I'm telling you the doors physically exist, which is more than the last man who promised you a ladder could say.
Seats are capped to fresh lead flow. Seats full, ad comes down. That's the only urgency I've got.
THE SCREEN
First line of your application. Your set rate, and the volume behind it.
Like this:
Set rate: 11%. About 110 dials a day, six months on that floor.
No cover letter, no résumé summary. A number, and what it was measured against. A set rate with no denominator is a rumor.
No number, no interview.
Be ready to explain how "set" was defined where you worked, and exactly what you changed the week it moved.
OR SKIP THAT AND TEXT ME
727-288-6125.
That's my phone. Not a recruiter, not a queue.
Same rule either way: first line is your set rate. Then ask me anything about the floor, the comp plan, or any number in this ad.
The men who ran the companies that folded on you were unreachable by design. You should have your manager's number before you take the job, not find out you can't get one after.
If your numbers are real, I'll know.
If mine are real, you'll know.
That's what the interview is for.
— Matt Cole,
Call Center Manager
Reece Windows & Doors, St. Petersburg
Pay: $15.00 - $17.00 per hour
Benefits:
- 401(k)
- Dental insurance
- Flexible schedule
- Health insurance
- Paid time off
- Paid training
- Vision insurance
Work Location: In person
