Overview
We are seeking an energetic and strategic Marketing Director to lead our dynamic marketing team and drive impactful campaigns that elevate brand presence and accelerate growth. In this pivotal role, you will craft innovative marketing strategies, oversee digital initiatives, and harness data-driven insights to optimize performance across all channels. Your leadership will inspire creativity, foster collaboration, and ensure our marketing efforts resonate with target audiences worldwide. Join us to shape the future of our brand through bold ideas and measurable results!
Position Overview
Essential Wellness Diagnostics is seeking a motivated and results-driven Marketing & Lead Generation Specialist to help grow our company, increase brand awareness, attract new clients, and generate consistent leads for our services.
The ideal candidate will have experience marketing healthcare, wellness, aesthetics, IV therapy, or similar businesses and understand how to create compelling advertising campaigns that turn attention into appointments.
Key Responsibilities
- Develop and execute marketing strategies to increase brand awareness and client growth.
- Create and manage advertising campaigns across platforms such as Facebook, Instagram, Google, and other appropriate channels.
- Generate qualified leads and help convert leads into consultations and appointments.
- Create engaging advertisements, promotional campaigns, flyers, graphics, and social media content.
- Promote all Essential Wellness Diagnostics services, including wellness services, IV therapy, PRP/PRF, microneedling, and other company offerings.
- Develop promotional campaigns for new services, packages, memberships, and special offers.
- Identify and target the company's ideal customer demographics.
- Monitor advertising performance and make adjustments to improve results.
- Track leads, inquiries, appointments, and campaign performance.
- Provide regular marketing reports showing campaign results and areas for improvement.
- Research local marketing opportunities, partnerships, events, and community outreach opportunities.
- Help establish and maintain a strong, professional online presence.
- Stay current with marketing trends, social media trends, and digital advertising strategies.
- Ensure marketing materials are professional, accurate, and appropriate for a healthcare/wellness business.
Lead Generation Expectations
The marketer will be expected to focus on measurable growth, including:
- New client inquiries
- Qualified leads
- Consultation requests
- Appointment bookings
- Advertising engagement
- Website/social media traffic
- Conversion rates
- Return on advertising spend (ROAS), when applicable
Qualifications
- Previous marketing, advertising, or lead-generation experience.
- Experience with social media advertising platforms.
- Strong knowledge of Facebook and Instagram marketing.
- Experience creating flyers, advertisements, and promotional graphics.
- Ability to develop effective marketing campaigns independently.
- Strong communication and organizational skills.
- Ability to analyze marketing results and make strategic improvements.
- Healthcare, aesthetics, wellness, medical practice, or beauty industry experience is preferred.
- Knowledge of HIPAA-conscious marketing and healthcare advertising practices is a plus.
Ideal Candidate
We are looking for someone who is creative, proactive, dependable, and results-oriented. The right person should be able to take an idea, turn it into an effective marketing campaign, and track whether that campaign is producing results.
We are looking for a marketer who doesn't simply create posts — we want someone who can help bring new clients through the door.
Independent Contractor Structure
This is an independent contractor position. The contractor will be responsible for providing their own equipment and managing their assigned marketing responsibilities independently, subject to agreed-upon goals, deadlines, and company standards.
Compensation will be discussed based on experience, scope of work, and agreed-upon marketing responsibilities.
Work Location: Hybrid remote in Alpharetta, GA 30005
