KEY RESPONSIBILITIES:
Approach, greet, and offer assistance to customers who enter the dealership lot or showroom
Develop a very strong understand of automobiles and our offerings; including features, trim levels, capabilities, competitive models, etc.
Qualify customers by understanding their requirements and interests and using this information to determine the best vehicle and options to fit their needs
Demonstrate and perform "walk-around" by successfully explaining features, safety, characteristics; perform test-drives and explain warranties, safety ratings, and fuel mileage
Overcome objections in a highly efficient manner to close deals; negotiate and ask for deals, complete pre-sale documents, work with customer's insurance companies
Set realistic expectations with customer and guide them throughout the entire vehicle purchasing process
Develop strong rapport with new and repeat customers to ensure repeat business and referrals; suggesting trade-ins, responding quickly to customer inquiries, recommending various sales campaigns
Follow-up with sold and unsold clients through various tools and software
Report to sales manager and general manager regarding new and pending deals, objectives, daily activities, and analysis
