Bridal Store General Manager
White Swan Bridal Boutique | Roswell, GA
Full-Time | $23–$27/hour + Performance-Based Bonus Opportunity | Tuesday–Sunday Schedule
White Swan Bridal Boutique is looking for a warm, confident, and experienced Bridal Store General Manager to help lead our team, elevate our client experience, and support the continued growth of our boutique.
This is not just a sales role. We are looking for a true leader — someone who can coach stylists, support daily operations, protect the culture of the store, and help create an exceptional bridal experience for every bride who walks through our doors.
About White Swan Bridal Boutique
White Swan Bridal Boutique is a bridal store in Roswell, GA, focused on creating a warm, personal, and unforgettable experience for brides and their families. We believe bridal is emotional, meaningful, and highly personal — and our team plays a major role in helping each bride feel confident, celebrated, and cared for.
We are growing and continuing to build stronger systems, training, and leadership structure within the business. We are looking for a General Manager who is excited to be part of that next chapter.
About the Role
The General Manager will partner closely with ownership to oversee the day-to-day operations of the boutique, lead and develop the team, support sales performance, and maintain a consistent, elevated client experience.
This role is ideal for someone who has experience in bridal, luxury retail, retail management, fashion, hospitality, or a high-touch customer service environment and enjoys both people leadership and operational responsibility.
Compensation
- $25–$27/hour, based on experience
- Full-time position
- Performance-based bonus opportunity of up to 10% annually
- Bonus eligibility will be tied to agreed-upon KPIs, including store performance, team development, closing ratio improvement, operational consistency, and customer experience
This role is structured around a strong hourly base and leadership-based performance goals rather than a commission-heavy structure.
Schedule
This role requires consistent availability on our busiest business days, including Friday, Saturday, and Sunday.
The expected regular schedule is Tuesday through Sunday, with Monday as the regular day off.
Because bridal is a weekend-centered business, weekend availability is required. Planned weekend time off may be available with advance notice and appropriate store coverage.
As the team continues to grow and coverage becomes more consistent, there may be an opportunity to adjust the schedule in the future to include an additional regular day off, such as Tuesday. However, the current expectation for this role is Tuesday through Sunday.
Key ResponsibilitiesTeam Leadership and Development
- Coach, inspire, and support each team member to perform at their best and continue growing in their role
- Conduct regular one-on-one sessions with stylists to set goals, give feedback, and track individual progress
- Monitor and support each team member’s closing ratio, with a focus on coaching improvement rather than simply measuring performance
- Lead team meetings, role plays, training conversations, and ongoing development
- Recognize and champion staff advancement and growth within the business
- Lead by example on the floor, setting the tone for professionalism, teamwork, accountability, and exceptional customer care
- Participate in hiring, onboarding, training, and team development
Scheduling and Daily Operations
- Build and manage the weekly staff schedule
- Handle shift coverage, call-outs, and schedule adjustments as needed
- Manage daily floor operations, including appointment flow, opening and closing procedures, walk-ins, and store presentation
- Support smooth communication between shifts, especially on busy weekend days
- Maintain operational consistency and help ensure the boutique runs smoothly each day
- Serve as a bridge between the sales team and alterations support, especially on alteration-heavy days
Customer Experience
- Ensure every bride who walks in, calls, or communicates with White Swan receives an exceptional experience
- Handle customer escalations and service recovery with professionalism, care, and strong communication
- Support the team in creating a warm, elevated, and unforgettable bridal experience from first appointment through gown delivery and beyond
- Uphold the White Swan standard of kindness, professionalism, attention to detail, and personalized service
Vendor and Inventory Management
- Support purchase orders with established vendors based on inventory needs
- Coordinate incoming shipments and resolve vendor-related issues when needed
- Track and manage inventory levels, identify reorder needs, and help maintain accurate stock records
- Support gown ordering, receiving, quality control, and inventory organization
Reporting and Communication
- Compile weekly operational summaries for ownership
- Report on appointment volume, store closing ratio, individual stylist closing ratios, staffing notes, and operational updates
- Communicate regularly with ownership regarding team performance, store needs, customer concerns, opportunities for improvement, and business priorities
- Help implement SOPs, training materials, systems, and processes that support the continued growth of White Swan Bridal Boutique
What We’re Looking For
The ideal candidate is someone who:
- Has management or leadership experience in bridal, luxury retail, retail, fashion, hospitality, or another high-touch customer service environment
- Enjoys coaching, developing, and motivating a team
- Can balance warmth with accountability
- Is comfortable having honest conversations and holding high standards
- Understands sales performance, closing ratios, customer experience, and team goals
- Is organized, detail-oriented, and able to manage multiple priorities
- Communicates clearly and professionally with both team members and ownership
- Can remain calm and solution-focused during busy or emotional moments
- Leads by example and naturally sets the tone for the team
- Is excited to help build systems, structure, and a strong team culture
Bridal experience is strongly preferred, but we are also open to candidates with strong leadership experience in luxury retail, formalwear, hospitality, or other client-focused industries.
Why Join White Swan?
This is an opportunity to step into a meaningful leadership role at a growing bridal boutique. You will have the ability to make a real impact on the team, the client experience, and the future of the business.
We are looking for someone who wants to grow with us, help shape the team, and be part of creating a bridal experience that brides remember forever.
How to Apply
Please submit your resume and a brief note sharing why you are interested in the General Manager role at White Swan Bridal Boutique.
We look forward to hearing from you.
Pay: $23.00 - $27.00 per hour
Benefits:
Application Question(s):
- Are you able to work every weekend? (Saturdays and Sundays)
Experience:
- Store management: 1 year (Required)
- Bridal Gown Styling : 1 year (Required)
Work Location: In person
