Growth Marketing Manager
Remote (NY, MA, or RI)| Full-Time
At Northeast Family Services, we believe quality behavioral healthcare should be accessible, responsive, and available when people need it most. Through our growing telehealth division, we connect children, adults, and families with licensed behavioral health professionals through innovative virtual care services.
We are seeking a strategic, results-driven Growth Marketing Manager to help expand awareness, engagement, and access to our local and telehealth services. This role will leverage both B2C business-to-consumer (clients/family) and B2B business-to-business (referral partners) marketing expertise to increase brand awareness, grow our client base, strengthen referral partnerships, and support continued organizational growth. This role will be responsible for managing other members of the marketing team.
The ideal candidate combines digital marketing expertise with a passion for healthcare, a strong understanding of behavioral health services, and a proven ability to drive measurable growth through innovative marketing strategies. This is an exciting opportunity for a marketing professional who enjoys building growth strategies, analyzing data, and helping more individuals and families gain access to high-quality behavioral healthcare services.
Key Responsibilities:
Growth & Digital Marketing
Develop and manage digital marketing campaigns across platforms including Google Ads, Meta, LinkedIn, YouTube, and other relevant channels.
Monitor campaign performance and continuously optimize audience targeting, conversion rates, lead generation, and return on investment.
Business-to-Consumer (B2C) Marketing:
Develop and execute marketing campaigns designed to engage prospective clients, families, caregivers, and community members seeking behavioral health services.
Drive growth in inquiries, referrals, and admissions through digital marketing, content creation, social media, and targeted outreach initiatives.
Business-to-Business (B2B) Marketing:
Develop marketing initiatives that strengthen relationships with referral partners, healthcare providers, schools, hospitals, community organizations, employers, and payer partners.
Qualifications:
4+ years of experience in growth marketing, digital performance marketing, GTM (Go-to-Market) Strategy, or related a directly role.
Knowledge of Google Analytics (GA4), Google Ads, Meta Ads Manager, CRM systems, marketing automation platforms, and SEO best practices.
Why Join Northeast Family Services?
At Northeast Family Services, quality care starts with the people delivering it. We are expanding access to behavioral healthcare services and helping individuals and families connect with support wherever they are.
As part of our team, you’ll have the opportunity to shape marketing strategy, influence growth initiatives, strengthen referral partnerships, and help more people access the care they need.
Benefits:
Compensation:
