About Us:
We are a leading name in the U.S. construction industry, recognized for our commitment to innovation, quality, and customer satisfaction. We are known for delivering quality workmanship, dependable service, and long-term client relationships. As we continue to expand, we are investing in strategic marketing leadership to strengthen our brand, drive demand, and support sustained growth.
Position Overview:
This role is responsible for leading and executing the company’s marketing strategy across multiple channels and Florida markets. The Marketing Manager will play a key role in driving brand visibility, generating high-quality leads, and supporting revenue growth by partnering closely with sales and leadership.
This is an opportunity for a hands-on, strategic marketing leader who enjoys building scalable programs, analyzing performance, and turning insight into action. The ideal candidate brings strong B2B marketing experience, a data-driven mindset, and the creativity to elevate the company’s presence in a competitive commercial roofing market.
Key Responsibilities:
Marketing Strategy & Execution:
Develop and execute integrated marketing campaigns across digital, print, events, PR, and direct response channels to drive qualified leads and brand awareness.
Lead Generation & Conversion:
Manage and optimize lead generation channels, improve conversion rates, and support customer acquisition strategies.
Brand Management:
Promote and strengthen company brand awareness across Florida markets, ensuring consistency in messaging and positioning.
Digital & Website Optimization:
Oversee website performance, marketing automation tools, CRM-driven campaigns, and online advertising platforms.
Content & Collateral Development:
Manage the creation of marketing assets including sales collateral, blogs, case studies, whitepapers, and digital content.
Sales Collaboration:
Partner with sales leadership to align marketing initiatives with business development goals and improve sales effectiveness.
Analytics & Reporting:
Track, analyze, and report on marketing KPIs, campaign performance, and ROI to guide strategic decisions.
Vendor & Budget Management:
Manage vendor relationships, negotiate marketing services, and oversee the marketing budget.
Team Leadership:
Lead, mentor, and support a Marketing Coordinator while managing priorities and workflows.
Market Insight:
Conduct market research to understand customer needs, industry trends, and competitive dynamics.
Qualifications:
- Bachelor’s degree in Marketing, Business, or equivalent experience
- 3–5 years of experience in B2B marketing, demand generation, and lead generation
- Strong experience with marketing automation, CRM systems, email marketing, and copywriting
- Proven success executing integrated marketing campaigns across multiple channels
- Experience supporting multi-location or regional organizations preferred
- Background in construction, building products, or related industries is a plus
- Strong analytical, organizational, and project management skills
- Self-starter with the ability to manage multiple priorities in a fast-paced environment
Benefits:
- Competitive salary and bonuses.
- Comprehensive health benefits, retirement plans, and paid time off.
- Opportunity to lead marketing strategy in a growing Florida-based organization.
- High visibility role with direct impact on company growth and brand presence.
Pay: $95,000.00 - $120,000.00 per year
Benefits:
- 401(k)
- 401(k) matching
- Dental insurance
- Employee assistance program
- Health insurance
- Health savings account
- Life insurance
- Paid time off
- Parental leave
- Referral program
- Retirement plan
- Tuition reimbursement
- Vision insurance
Work Location: In person
