Company Overview
Hiller Comerford Injury and Disability Law PLLC is a dedicated law firm committed to guiding individuals through complex legal challenges related to Social Security Disability , Veteran's Disability and Personal Injury cases. With a focus on compassionate, results-driven representation, we serve clients nationwide and prioritize integrity, advocacy, and making a meaningful difference in people's lives.
Job Overview
A well-established Western New York professional services firm is bringing its website and search marketing in-house for the first time. Today, the site, SEO, and paid search are split across outside vendors. We want one person who owns all of it — and runs it as a single connected system instead of three disconnected invoices.
This is a build role, not a maintenance role. You'll inherit a WordPress site and a set of active campaigns, and you'll be the person deciding how they evolve.
What Success Looks Like
Twelve months in, you'll have taken full ownership of the website —hosting, template, performance, and content structure — and rebuilt the pages that matter most around how people actually search today, including AI-driven search results, not just classic blue links. Our Google Business Profiles will be consistently optimized and reviewed. You'll have begun transitioning paid search and Local Services Ads off
our current agency and onto an in-house program you manage directly, with clear reporting on what each dollar returns.
Just as important, someone who fills out a form on our site won't land in a black hole. You'll have built the capture-to-nurture path end to end: dedicated landing pages, forms that route by service line, and
email sequences that keep serving that person relevant content until they're ready to act.
What You'll Own
The website. WordPress hosting, template, plugins, security patches, uptime, page speed, and ongoing design and development. You are the site's owner, not its ticket-taker.
Organic search. Technical SEO, on-page optimization, internal linking, schema, content architecture, and staying current as search shifts toward AI-generated answers.
Local search. Four+ Google Business Profiles — optimization, posts, categories, reviews, and local ranking.
Paid search — phased in-house. You'll start by overseeing our agency relationship and reviewing performance, then take direct ownership of Google Ads and Local Services Ads over the next 6–12 months.
Lead capture. Forms, dedicated landing pages, and unlinked campaign pages built for specific offers or service lines — with submission routing cleanly to the right team and the right follow-up sequence.
Email marketing and nurture workflows. Building and maintaining segmented lists, automated sequences, and triggered follow-ups so that every lead the site generates continues to receive relevant content. You'll write, design, build, send, and measure.
User experience. Site navigation, information architecture, conversion paths, and forms. You'll bring a designer's eye to how someone actually moves through the site.
Analytics and reporting. GA4, Search Console, call tracking, and a monthly picture of what's working that a non-marketer can understand.
What We're Looking For Required
- 8+ years across web development, digital marketing, or a blend of both
- Hands-on WordPress experience — themes, plugins, hosting, domains, and security. Comfortable in HTML/CSS and able to work in PHP.
- Demonstrated SEO results you can walk us through, including technical SEO and Google Business Profile management
- Working knowledge of Google Ads and a credible path to managing campaigns directly
- Email marketing experience — building and segmenting lists, designing templates, and setting up automated nurture sequences in a platform like Flodesk, Mailchimp, or similar
- Experience connecting website forms to a CRM or email platform so leads route and follow up automatically
- Real design ability — you can produce clean, on-brand web and digital assets, not just implement someone else's comps
- A portfolio of sites you've built, redesigned, or measurably improved
Preferred
- Photography skills and the ability to plan and run a shoot on location
- Basic video capture and editing
- Adobe Creative Suite (Photoshop, Illustrator, InDesign)
- Google Local Services Ads experience
- Marketing automation beyond basic sends — behavioral triggers, lead scoring, or list hygiene at scale
- Familiarity with CAN-SPAM and email consent requirements
- Experience in a regulated industry (legal, medical, financial) where advertising claims require care
- Experience transitioning work from an agency to an internal team
We'd rather hire one person who is genuinely strong in three of these areas and curious about the rest than someone who lists all of them and owns none of them.
Join us to make a real impact through innovative digital strategies that elevate our firm’s reach while advancing your career in a dynamic environment!
Pay: $85,000.00 - $105,000.00 per year
Benefits:
- 401(k)
- 401(k) matching
- Dental insurance
- Employee discount
- Health insurance
- Health savings account
- Life insurance
- Paid time off
- Parental leave
- Vision insurance
Work Location: In person
