Overview
We are seeking a dynamic and detail-oriented Google Ads Analytics Specialist to join our digital marketing team. In this role, you will be at the forefront of performance marketing initiatives, leveraging your expertise in Google Ads and analytics tools to optimize campaigns, drive conversions, and maximize ROI. Your passion for data-driven decision-making and digital advertising will help elevate our brand presence across multiple platforms, including social media and search engines. This paid position offers an exciting opportunity to work with a talented team committed to innovative marketing strategies and measurable results.
Responsibilities
- Develop, implement, and manage comprehensive Google Ads campaigns to achieve targeted marketing objectives.
- Conduct in-depth keyword research to identify high-performing search terms that align with campaign goals.
- Utilize Google Analytics, Google Tag Manager, and other SEO tools to monitor campaign performance and gather actionable insights.
- Optimize PPC (pay-per-click) campaigns across platforms such as Bing Ads, Facebook Advertising, Twitter Ads, and DoubleClick for maximum effectiveness.
- Manage media buying and media planning efforts to ensure efficient budget allocation across digital channels.
- Analyze web analytics data to improve conversion rates through strategic adjustments and A/B testing.
- Collaborate with the marketing team on SEO strategies, affiliate marketing initiatives, and social media management to enhance overall digital presence.
Qualifications
- Proven experience in performance marketing with a strong focus on Google Ads and SEM campaigns.
- Proficiency in using SEO tools, Google Analytics, Google Tag Manager, and other web analytics platforms.
- Knowledge of PPC campaign management across multiple channels including Facebook Advertising, Twitter Ads, Bing Ads, and DoubleClick.
- Strong understanding of keyword research techniques and conversion optimization strategies.
- Experience in budgeting for digital campaigns and managing large-scale media buying efforts.
- Familiarity with e-commerce platforms and online marketing best practices.
- Excellent analytical skills with the ability to interpret data and translate insights into actionable strategies. Join us as a Google Ads Analytics Specialist and become a vital part of our innovative digital marketing team! Your expertise will help shape impactful campaigns that reach audiences worldwide while advancing your career in the fast-paced world of digital advertising.
Job Type: Contract
Pay: $20.00 - $30.00 per hour
Benefits:
- Employee discount
- Flexible schedule
Work Location: In person
