Location: Hawthorne, CA
Pay: $116,000.00 - $120,000.00 a year
Job type: Full-time, On-Site
Role Synopsis
As a Senior Digital Marketing Manager, you will run digital acquisition campaigns for our live events, entertainment releases, and brand partnerships. You will handle media buying, manage ad budgets, build email automation flows, track conversion funnels, and work directly with our creative teams to publish ad assets.
What You Will Handle
- Build, launch, and manage paid campaigns across Meta Ads Manager (Facebook/Instagram), Google Ads (Search/YouTube), and TikTok.
- Allocate and adjust weekly ad spend to hit target Cost Per Acquisition (CPA) and Return on Ad Spend (ROAS) for event ticket sales.
- Set up lifecycle email campaigns, automated drip sequences, list segmentation, and SMS messaging in Klaviyo or Mailchimp.
- Configure event tracking, UTM parameters, and custom conversion goals using Google Tag Manager (GTM) and Google Analytics 4 (GA4).
- Work with production and design teams to source ad creative, write ad copy, and test landing page conversions.
- Audit keyword rankings, fix on-page technical SEO issues, and optimize site content for search visibility.
- Pull campaign data into Google Looker Studio or Excel to present weekly cost, conversion, and traffic reports to executive leadership.
- Manage vendor contracts and deliverables for external PR agencies, influencer networks, and media outlets.
Core Qualifications
- 3-5 years of digital marketing experience managing paid media, email campaigns, and analytics in-house or at an agency.
- Direct experience running and optimizing paid ad accounts with monthly budgets.
- Hands-on proficiency with Google Analytics 4, Google Tag Manager, Meta Ads Manager, and Google Ads.
- Background setting up email workflows, list hygiene, and automated triggers in enterprise ESP platforms.
- Previous experience in live events, media production, music, or entertainment marketing is required.
- Bachelor's degree in Marketing, Communications, Business, or equivalent work experience.
- Legal authorization to work in the United States without current or future visa sponsorship requirements.
Employee Benefits
- Health, dental, and vision insurance starting the first of the month following hire
- 401(k) retirement plan with immediate 100% employer match up to 4%
- 15 days of Paid Time Off (PTO) per year, plus 10 paid company holidays
- $1,500 annual allowance for marketing certifications, ad platforms training, and conferences
- Complimentary tickets and staff access to all Summitly Productions events and premieres
Work Authorization
Application Steps
To apply, submit your resume and a link to your portfolio or recent campaign case studies showing specific ad spend, CAC, and conversion metrics. Applications are reviewed directly by our executive team.
Pay: $116,000.00 - $120,000.00 per year
Benefits:
- 401(k)
- Dental insurance
- Health insurance
- Life insurance
- Paid time off
- Vision insurance
Work Location: In person
