The Associate Director, Business Insights & Analytics will play a pivotal role in driving business performance through data-driven insights and strategic operational support. This position is responsible for delivering real-time, actionable analytics that enhance commercial effectiveness and support the execution of key business initiatives. Collaborating closely with cross-functional teams, the role will help shape commercial strategies, improve sales force productivity, and optimize targeting and resource allocation.
Primary Responsibilities:
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This is a hands-on role requiring direct involvement in data analysis, reporting, and the development of actionable insights to support commercial brand strategy and execution.
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Build and maintain performance dashboards and reports by integrating internal KPIs and third-party datasets to monitor business metrics, track progress against sales goals, and evaluate operational performance.
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Analyze market trends, physician and account-level data, and promotional effectiveness to support segmentation, targeting, and brand strategy.
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Partner with Sales and business Leadership to establish territory alignments and customer targeting, applying analytical insights to enhance sales coverage and operational efficiency.
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Support field teams by responding to data and reporting needs, resolving inquiries, and delivering insights to enable daily execution.
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Collaborate with cross functional teams on the development of revenue forecasts models for respective brands.
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Generate business review reports using a combination of third-party market data (e.g., prescriber, chargebacks, 867, 852 data) and internal performance metrics to guide executive decision-making.
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Support primary/secondary market research activities, ensuring outputs are analyzed and translated into actionable findings.
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Support ad hoc analyses and strategic projects by extracting insights from diverse datasets, supporting both tactical execution and Brand planning.
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Conduct promotional response analysis and develop segment-specific engagement strategies to improve brand adoption.
Qualifications & Skills:
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Bachelor’s degree in quantitative discipline such as Statistics, Mathematics, Economics, Business Analytics, or a related field.
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4+ years of experience in commercial analytics, preferably within the pharmaceutical or life sciences industry.
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Strong proficiency in Excel
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Exceptional analytical capabilities, including the ability to manipulate large data sets and apply advanced analytical methodologies.
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Proven ability to translate complex data into strategic insights and clearly communicate findings to a range of stakeholders.
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Excellent project management and organizational skills; capable of handling multiple projects under tight deadlines.
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Strong interpersonal skills and a collaborative approach to working with cross-functional teams and external vendors.
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Continuously build expertise in commercial analytics, forecasting, and market research by staying current with tools, data sources, and best practices.
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Experience with Power BI or similar visualization tools is a plus.
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Familiarity with pharmaceutical data sources including prescriber data, payer plans, chargebacks, and specialty distribution metrics is preferred.
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Knowledge of CRM Platforms such as Veeva Salesforce.com, preferably Veeva is preferred.
