Description:
We are seeking an experienced and innovative product marketer to support Stukent’s Career and Technical Education (CTE) portfolio. The Senior Product Marketing Manager, CTE will develop compelling positioning and messaging, support go-to-market initiatives, and connect Stukent’s products with educators and administrators who rely on them.
This individual understands the CTE ecosystem, including curriculum frameworks, Career and Technical Student Organizations (CTSOs), and the needs of classroom educators and district administrators. They can translate complex product capabilities into clear, audience-specific messaging and collaborate effectively across Marketing, Product, Sales, Customer Success, Revenue, and Portfolio teams.
This ideal candidate is a creative, strategic, and self-motivated professional who takes ownership of their work and contributes meaningfully to team success. They are curious, perceptive, collaborative, and persistent, with a strong commitment to improving the educator experience. They thrive in a fast-moving environment, deliver results, and bring both diligence and good humor to their work.
Typical Job Duties
Strategy & Cross-Functional Alignment
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Partner with the Director of Marketing to develop and execute marketing strategies for Stukent's CTE offerings. Contribute to go-to-market playbooks in partnership with Revenue and Portfolio teams
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Support integrated campaigns designed to generate pipeline and revenue
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Establish, monitor, and report on key performance indicators and program-level outcomes
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Support the development and management of Career & Technical Student Organizations (CTSO) and other strategic partnerships in collaboration with Revenue and Portfolio teams
Product Marketing & Messaging
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Translate product capabilities and customer benefits into compelling, audience-specific messaging
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Own positioning and messaging for assigned CTE clusters, ensuring alignment with Stukent’s overall brand and portfolio strategy
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Develop sales enablement materials, including battlecards, one-pagers, talk tracks, and objection handling resources
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Maintain consistent messaging across marketing channels and customer touchpoints
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Equip internal teams with the product knowledge and messaging needed to communicate value effectively
Demand Generation Support
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Partner with internal teams on lead-generation programs across conferences, email, webinars, social media, the Stukent website, and sales enablement channels
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Monitor and optimize digital marketing efforts and campaign performance
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Collaborate closely with Sales on pipeline-generation activities
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Continuously test and refine messaging, campaigns, and marketing assets based on performance data and customer feedback
Customer, Market, & Product Insight
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Develop a deep understanding of CTE educators, administrators, market trends and curriculum frameworks
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Develop a deep understanding of Stukent CTE's products, competitive landscape, and product roadmap
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Translate customer and market insights into recommendations for messaging, positioning, campaigns, and content
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Identify potential growth and expansion opportunities based on customer feedback and market signals
Cross-Functional Collaboration
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Partner with Product, Sales, Customer Success, Revenue, and Portfolio teams on product launches, campaigns, and enablement initiatives
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Ensure alignment between marketing content and revenue execution
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Share market and customer insights to help inform product roadmap conversations
Requirements:
Minimum Qualifications
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Bachelor's Degree in business, marketing, education, or a related field, or equivalent professional experience
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5 or more years of experience in product marketing or closely related experience
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Demonstrated experience developing product positioning, messaging, go-to-market strategies, and sales enablement materials
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Creative and strategic thinker who confidently presents ideas and works effectively across functions
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Strong written, verbal, and presentation skills
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Ability to use performance data and customer insights to evaluate and improve marketing initiatives
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Strong project-management skills, attention to detail, and the ability to manage multiple priorities in a fast-moving environment
Preferred Qualifications
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Experience with CTE, career-connected learning, vocational education, education technology, or a related market
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Familiarity with Career & Technical Student Organizations
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Previous people-leadership, mentoring, or project-leadership experience
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Experience with email marketing and marketing automation platforms
Location: This position is open to either:
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In-Person at our Idaho Falls, ID, or Lexington, KY office locations
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Remote in supported states. Candidates in Idaho, Utah, Kentucky, Tennessee, Indiana, Missouri, Ohio, Texas, Florida, Georgia, & North Carolina preferred
What Success Looks Like
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Clear, differentiated positioning and messaging for assigned CTE clusters
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High-quality sales enablement materials that are consistently adopted and used
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Measurable contributions to campaign performance, pipeline generation, and revenue
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Successful product launches supported by strong cross-functional coordination
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Trusted partnerships with Sales, Product, Customer Success, Revenue, and Portfolio teams
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Actionable customer and market insights that strengthen product and marketing decisions
