About the Role
We are seeking a Digital Marketing Manager to lead our digital transformation and drive measurable business growth — including significant increases in inbound leads, pipeline contribution, and online subscriptions. Reporting to the Chief Marketing Officer, this is a high-impact, high-visibility role for a creative, analytically rigorous marketer who can both set strategy and execute with precision. The ideal candidate brings deep B2B digital marketing expertise, a transformational mindset, and hands-on fluency with how AI and large language models (LLMs) are reshaping modern marketing.
Responsibilities
- Own and grow our digital presence across all channels — SEO/GEO, paid search (SEM/Google Ads), display, paid social, content syndication, and emerging channels — with a clear focus on B2B pipeline generation.
- Lead the evolution of our SEO strategy to include Generative Engine Optimization (GEO), ensuring our brand is well-represented in LLM-generated responses and AI-powered search experiences (ChatGPT, Perplexity, Google AI Overviews, etc.).
- Develop and execute demand generation programs precisely targeted to RANE's Ideal Customer Profile (ICP), including firmographic and behavioral segmentation.
- Redesign and optimize the website to improve user routing, conversion pathways, and top-of-funnel lead capture — applying CRO best practices and UX principles.
- Build and maintain a full-funnel reporting framework that tracks leads from source through to close, providing clear attribution and ROI visibility across channels.
- Systematically leverage AI and LLM-powered tools — for content creation, audience research, campaign optimization, personalization, and workflow automation — to multiply marketing effectiveness and efficiency.
- Drive a culture of experimentation: routinely generate hypotheses, design A/B and multivariate tests, and apply learnings to continuously improve conversion rates and digital ROI.
- Partner cross-functionally with Sales, Product, and Customer Success to align digital programs with revenue goals and customer insights.
Experience
- 6–9 years of B2B digital marketing experience, with a demonstrated track record of pipeline impact and revenue contribution.
- Proven expertise across the full digital marketing stack: SEO/GEO, SEM, programmatic advertising, paid social, marketing automation, and CRO.
- Hands-on experience with marketing automation and CRM platforms (e.g., HubSpot, Marketo, Salesforce) and web analytics tools (GA4, Looker, or equivalent).
- Direct experience using AI/LLM tools in a marketing context — including prompt engineering, AI-assisted content workflows, and evaluating emerging AI-native marketing platforms.
- Experience with ICP-driven segmentation in a B2B environment.
- Bachelor's degree in Marketing, Business, or related field required; MBA a plus.
Qualifications
- Transformational thinker: Can envision and build a best-in-class digital program, not just maintain one — with the creativity to differentiate and the rigor to deliver.
- AI-forward: Genuinely fluent in how LLMs and generative AI are reshaping search, content, buyer behavior, and marketing operations — and proactively applies this knowledge.
- Analytically strong: Comfortable with complex, multi-touch attribution data; able to translate insights into clear strategic and tactical recommendations.
- Execution-oriented: Balances strategic thinking with a "get things done" approach — equally comfortable presenting to the CMO and deploying a campaign.
- Collaborative and influential: Skilled at working across business units and aligning stakeholders without direct authority.
- Curious and customer-obsessed: Deeply interested in understanding target audiences, buyer journeys, and the factors that drive B2B purchase decisions.
- Organized and adaptable: Strong project management skills with the ability to manage competing priorities in a fast-moving environment.
- Strong communicator: Excellent verbal, written, and interpersonal skills — able to convey complex ideas clearly to diverse audiences.
- Must be authorized to work in the US without the need for employment-based visa sponsorship now or in the future.
Location
- This is a remote role with no mandatory office reporting.
Annual Salary Range
- $115,000.00 - $125,000.00
How to Apply
To apply, please email
[email protected] with your resume/ CV as well as a brief cover letter discussing your qualifications and interest in the position. At RANE, we believe a fulfilling career should complement—not compete with—life outside of work. That’s why we’ve built a culture rooted in inclusion, trust, and flexibility, recognizing that personal responsibilities and professional goals often go hand in hand.We support our team with the resources, understanding, and autonomy they need to thrive on their own terms. Whether managing a busy home life or navigating life’s many demands, our people never have to choose between showing up for their lives and succeeding in their careers.At RANE, we make it possible to grow, contribute, and lead—while living a life that works for you.We are an equal opportunity employer and value diversity at RANE. We do not discriminate on the basis of race, religion, color, national origin, gender, sexual orientation, age, marital status, veteran status, or disability status.
RANE is committed to making a positive difference in the communities in which we live and work. Our aim is to foster collaboration between employees and with our local communities to improve the quality of life in ways that are both good for business and society. Our CSR Committee utilizes agreed-upon guidelines to focus our energies and evaluate our participation in the activities we engage in.
