Digital Marketing Manager
FINE Entertainment Management | Las Vegas, NV
FINE Entertainment Management is seeking a Digital Marketing Manager to lead digital marketing strategy and execution across our growing portfolio of hospitality, nightlife, entertainment, and gaming tavern brands in Las Vegas & Reno.
This is an operator-first, performance-driven marketing role. We're looking for someone who thinks beyond impressions, followers, and clicks and understands how digital marketing translates into reservations, event inquiries, guest traffic, gaming visits, and revenue.
The right candidate will be equally comfortable analyzing Google Search Console, optimizing a Google Ads campaign, managing a website vendor, building an email campaign, reviewing social performance, and working directly with our operations teams to promote an event.
What You'll Do
Local SEO & Search
- Own Google Business Profile strategy and optimization across 14+ locations.
- Maintain accurate business listings and citations across all brands.
- Monitor Google Search Console, keyword rankings, organic traffic, and technical SEO performance.
- Coordinate technical SEO, schema, website content, and other optimization projects with external web partners.
- Identify opportunities to improve local search visibility and drive qualified traffic.
Paid Digital Marketing
- Manage and optimize Google Ads and Meta Ads campaigns across multiple brands and locations.
- Develop campaign budgets by brand, daypart, audience, and objective.
- Optimize campaigns toward in0venue outcomes: covers, gaming visits, private event leads, etc.
- Own the creative briefing and deployment process for paid campaigns.
Social Media & Content
- Manage the organic digital presence across multiple hospitality and entertainment brands.
- Build and maintain monthly content calendars.
- Coordinate photography, video, and other content production.
- Ensure digital content accurately reflects current menus, promotions, events, and brand standards.
- Drive consistent short-form video and social content production.
Email & CRM
- Own the email marketing calendar across all brands.
- Build and grow subscriber lists through SevenRooms and other guest touchpoints.
- Develop targeted communications based on brand, location, guest behavior, and promotions.
- Measure engagement and revenue attributable to email campaigns.
Website Management
- Serve as the internal owner of all brand websites.
- Manage relationships with external web development partners and prioritize website updates, fixes, SEO improvements, and new content.
- Conduct regular website performance and conversion audits.
- Ensure website content is accurate, current, optimized, and aligned with business objectives.
Promotions & Operations
- Partner with GMs, operations, gaming teams, and leadership to develop digital campaigns that drive in-venue results.
- Coordinate digital campaigns with operational execution, promotional calendars, events, and gaming initiatives.
- Understand the unique marketing opportunities and requirements of different locations and brands.
Analytics & Reporting
- Deliver monthly digital performance reporting for leadership.
- Track trends and provide recommendations—not simply numbers.
- Monitor performance across SEO, paid media, social, email, websites, reservations, event inquiries, and other relevant business metrics.
- Maintain awareness of competitor activity and digital trends across the Las Vegas hospitality and entertainment market.
What We're Looking For
- 3–5 years of digital marketing experience, preferably in a multi-location or multi-brand environment.
- Experience managing local SEO and Google Business Profiles.
- Hands-on experience with Google Ads and Meta Ads Manager.
- Strong understanding of Google Analytics, Google Search Console, and digital performance reporting.
- Experience managing websites and external agencies or vendors.
- Strong analytical and problem-solving skills.
- Ability to manage multiple brands, priorities, and deadlines independently.
- Strong written communication skills.
- Hospitality, restaurant, nightlife, entertainment, or gaming experience is strongly preferred.
A Plus
Experience with:
- SevenRooms or similar reservation/CRM platforms
- Local SEO, schema markup, and technical SEO
- Hospitality or entertainment marketing
- Gaming-adjacent marketing
- Multi-location restaurant or entertainment businesses
The Right Candidate
We're looking for someone who owns outcomes.
You should be able to explain what a campaign accomplished—not just how many people saw it. You understand CPA, ROAS, conversion rates, organic search performance, and revenue attribution, and you know how to turn that information into your next decision.
This is not a graphic design or social media-only position. Creative production is important, but this role is primarily responsible for strategy, execution, optimization, analytics, vendor management, and driving measurable business results.
You should be comfortable operating independently, moving quickly, managing competing priorities, and working directly with leadership and operations across a diverse portfolio of Las Vegas hospitality and entertainment brands.
FINE Entertainment Management is an equal opportunity employer. We are committed to providing a workplace free from discrimination and harassment and consider qualified applicants without regard to legally protected characteristics.
Pay: $75,000.00 - $90,000.00 per year
Benefits:
- 401(k)
- Dental insurance
- Employee assistance program
- Employee discount
- Flexible spending account
- Health insurance
- Life insurance
- Paid time off
- Vision insurance
Work Location: In person
