AREA15 is an immersive entertainment and event destination that blends art and music in a dynamic environment. We are a hub for creativity, innovation, and unique experiences. Join us and be part of a team that thrives on imagination and passion.
The Vice President of Ticketing is responsible for leading and scaling AREA15?s ticketing and brokerage division, driving revenue growth, and building a high-performing commercial engine that maximizes the value of AREA15?s audience and platform. This role carries full P&L ownership and is instrumental in shaping ticketing strategy, bundle development, distribution channels, and partner relationships across both on-campus and city-wide experiences. This is a highly entrepreneurial leadership position focused on building new revenue streams, launching innovative products, and expanding AREA15?s presence within the Las Vegas entertainment ecosystem.
RESPONSIBILITIES AND DUTIES:
- Full revenue and contribution margin accountability for the ticketing and brokerage division
- Own the financial model, forecast, and weekly operating metrics
- Report to the President with a regular cadence ? this is a run-like-a-business division, not a department
- Design and evolve the bundle portfolio ? Zone 1, Zone 2, A15 Pass, and city-wide combinations
- Work collaboratively with experience owners and the President on bundle pricing ? this VP shapes strategy and brings data, not unilateral control
- Identify new bundle opportunities that increase conversion and revenue per visitor
- Ensure bundle architecture is simple enough to sell and compelling enough to convert
- Own and grow all channels through which AREA15 tickets, passes, and bundles are sold: AREA15.com, on-property, hotel concierge, OTA and affiliate partners, group and corporate
- The hotel and resort concierge network is the highest-volume referral channel in Las Vegas and a primary growth target
- Develop the corporate and group sales channel ? conventions, incentive groups, and entertainment buyers are an underserved, high-margin segment
- Manage all distribution partner agreements ? ensure channel economics are sound and transaction ownership stays with AREA15
- Activate and structure the existing portfolio of 15?20 Las Vegas experience partner relationships
- Ensure every partner agreement routes transactions through the AREA15 platform ? data ownership is non-negotiable
- Build partner success processes: onboarding, performance tracking, and commercial optimization
- Identify new brokerage opportunities as the city-wide platform scales
- Hire and lead a lean, high-performance team across channel sales, partner success, analytics, and operations
- Build a culture of commercial accountability ? every role has a number and owns it
- Embrace technology and AI tools to extend team output ? the goal is a small team with outsized results
- Work closely with the CTO's team as the commercial client for all platform and technology decisions
- Use data to make decisions ? conversion rates, channel performance, attach rates, revenue per visitor. If it can be measured, it should be tracked.
- Collaborate with the CTO and Experience OS data infrastructure to build the analytics layer this division needs
- Embrace AI and technology tools to improve efficiency, forecasting, and commercial outcomes ? not as a future initiative, but as a present operating mindset
- Ensure every transaction flows through the AREA15 platform so guest data is captured and owned
- Respond to time sensitive matters.
- Demonstrate ART! (AREA15's service standards) in every guest interaction.
- Adhere to department and company policies and procedures.
- Maintain a professional, polished appearance in line with AREA15 standards.
- Work various shifts, including nights, weekends, and holidays.
- Perform other work-related duties as assigned.
