Essential Duties and Responsibilities:
- Develop and maintain core marketing materials including brochures, specification sheets, technical datasheets, presentations, and product catalogs
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Develop and maintain brand guidelines to achieve consistency and premium positioning across all internal and external communications
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Translate engineering and product features into clear, compelling customer-facing messaging
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Maintain visual and messaging standards aligned with Montague’s overall product offering and value proposition
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Partner with direct company Sales staff and aligned Representative network to develop and update tools that support revenue generation (training materials, presentations, proposals, competitive comparisons, case studies
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Support representative, distributor, consultant, and customer communications
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Maintain and organize marketing content libraries for internal teams
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Assist in rep training and communication initiatives
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Maintain and update website content including product pages, representative portal, case studies, and company news. Work with other departments as necessary.
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Support email and online marketing campaigns, CRM communications, and basic analytics tracking
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Create and manage content development across all social media platforms utilized by company
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Monitor and ensure accuracy and consistency across dealer online sales channels promoting Montague while enforcing any and all MAP, MRP or other policies
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Support execution of new product launches and product updates
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Coordinate cross-functionally with Engineering, Operations, and Sales to ensure accurate messaging
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Assist in development of launch materials, sales tools, and internal communications
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Coordinate logistics and execution for trade shows, facility tours, and customer events
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Manage booth materials, signage, promotional items, and marketing collateral
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Support pre- and post-show communications and follow-up
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Assist in tracking event effectiveness and lead generation
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Work with external vendors including designers, printers, photographers, and marketing partners
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Track timelines, approvals, and budgets for assigned marketing projects
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Maintain marketing calendar and ensure timely execution of deliverables
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Support tracking of marketing KPIs including lead generation, campaign performance, website engagement, and sales tool usage
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Assist in reporting and analysis to improve marketing effectiveness over time
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Contribute to continuous improvement of marketing processes and tools
Education and/or Work Experience Requirements:
Required:
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B.A. or relevant work experience
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Food service industry knowledge is a plus
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Strong analytical and communication skills
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Proficient in Microsoft word, PowerPoint, Excel, Illustrator, and InDesign
