Reporting to the VP, Sales Operations, the eCommerce/Digital Manager is responsible for overseeing the business's online sales operations, which includes developing digital strategies, managing e-commerce platforms, and optimizing online customer experience.
Responsibilities
- Develop and execute e-commerce strategies to drive online sales and enhance customer experience.
- Manage the day-to-day operations of the e-commerce platform, including product listings, pricing, promotions, and inventory management.
- Collaborate with cross-functional teams, including marketing, product, logistics, and IT, to ensure smooth e-commerce processes.
- Monitor and analyze key performance indicators (KPIs) such as traffic, conversion rates, sales, and customer satisfaction.
- Implement digital marketing initiatives, such as SEO, SEM, email marketing, and social media, to drive traffic and sales.
- Optimize the website for user experience, including navigation, search functionality, and mobile responsiveness.
- Manage relationships with third-party vendors, including payment gateways, logistics partners, and e-commerce platforms.
- Analyze sales performance and customer behavior to identify opportunities for improvement.
- Manage product listings, descriptions, and pricing in the online store.
- Update product information, images, and descriptions to ensure accuracy, appeal, and consistency.
- Plan and execute seasonal and promotional campaigns to increase sales and boost customer engagement.
- Analyze customer behavior and trends to identify growth opportunities and areas for improvement.
- Monitor website functionality and handle troubleshooting issues with the e-commerce platform, including technical problems and user experience challenges.
- Coordinate with warehouse teams to ensure timely and accurate order processing and delivery.
- Collaborate with customer service teams to ensure seamless customer services, high customer satisfaction, and resolve issues quickly through the online store.
- Analyze data from Google Analytics, CRM systems, and other tools to monitor site traffic and customer behavior.
- Track and report e-commerce performance, including sales, conversion rates, and ROI on digital marketing campaigns.
- Manage relationships with third-party vendors and platforms such as Shopify, Magento, or WooCommerce.
- Stay updated with the latest trends and best practices in e-commerce and digital marketing.
Requirements:
- Bachelor’s degree in business, Marketing, E-Commerce, IT, or a related field.
- 3-5 years of experience as an e-commerce manager or in a similar e-commerce or digital marketing role.
- Strong understanding of online sales platforms (e.g., Shopify, Magento, WooCommerce) and digital marketing strategies.
- Expertise in digital marketing techniques, including SEO, SEM, and social media marketing.
- Proficient in web analytics tools (e.g., Google Analytics) and e-commerce tracking tools.
- Excellent analytical skills and proficiency with CRM software and MS Excel.
- Knowledge of UX/UI principles and how they impact online sales.
- Strong problem-solving skills and ability to adapt to a fast-paced, evolving industry
- Solid communication and organizational skills, with the ability to manage multiple projects simultaneously.
- Analytical mindset with the ability to derive actionable insights from data.
- Familiarity with e-commerce trends such as personalization, chatbots, or AI-driven shopping experiences.
EOE
Job Type: Full-time
Benefits:
- 401(k)
- 401(k) matching
- Dental insurance
- Employee assistance program
- Employee discount
- Flexible schedule
- Flexible spending account
- Health insurance
- Health savings account
- Life insurance
- Paid time off
- Parental leave
- Professional development assistance
- Referral program
- Retirement plan
- Tuition reimbursement
- Vision insurance
Application Question(s):
- What is your target pay rate?
Education:
Experience:
- eCommerce Retail Sales: 3 years (Required)
- Digital marketing: 3 years (Preferred)
Work Location: Hybrid remote in Jacksonville, FL 32223
