Growth Marketing LeadAbout Yodel
Yodel is a fast-growing entrepreneurial company using AI to transform how communities discover what’s happening around them. Our platform helps publishers, chambers of commerce, tourism organizations, and other community organizations automatically discover, organize, and promote local events.
We’re a small, innovative team that values experimentation, speed, creativity, and measurable results.
The Opportunity:
We’re looking for a hands-on Growth Marketing Lead who loves turning ideas into action.
This isn’t a role where you’ll spend months developing marketing plans and presentations. You’ll be building campaigns, creating landing pages, experimenting with new approaches, using AI to accelerate your work, measuring what happens, and continually improving what we do.
You’ll work directly with company leadership and experienced outside growth advisors who will help shape strategy. Your job will be to help turn that strategy into execution and results.
You don’t need to be an expert in every area of marketing. We’re much more interested in someone who is curious, resourceful, comfortable learning new tools, and unusually good at getting things done.
What You’ll Do:
- Build and Execute Campaigns
- Turn marketing ideas into campaigns quickly
- Create landing pages, email campaigns, newsletters, webinars, and other marketing initiatives
- Manage paid digital campaigns and social media initiatives
- Develop customer stories, case studies, and other sales and marketing assets
- Help coordinate trade shows, sponsorships, webinars, and industry events
Grow Our Digital Presence
- Continually improve the Yodel website
- Execute SEO and Generative Engine Optimization (GEO) initiatives
- Improve landing pages and conversion paths
- Monitor traffic, conversions, search visibility, and lead generation
- Experiment with new ways to increase qualified traffic and leads
Experiment and Learn
- Design and launch marketing experiments
- Test new channels, messaging, offers, campaigns, and conversion strategies
- Measure what works—and what doesn’t
- Turn those learnings into the next round of experiments
- Help us create a culture of continuous marketing experimentation
Use AI to Move Faster
- We’re enthusiastic users of AI and automation.
- You’ll use tools such as ChatGPT, Claude, Replit, and other emerging platforms to dramatically accelerate content creation, research, campaign development, website improvements, analysis, and marketing execution.
- We’re looking for someone who sees AI as a way to accomplish more and better work, not simply as another software tool.
What We’re Looking For
- 3+ years of experience in digital marketing, growth marketing, demand generation, or a related role
- Experience executing digital campaigns and managing marketing calendars
- Experience working with websites and landing pages
- A working understanding of SEO, including metadata, schema, indexing, and search visibility
- Familiarity with—or a strong interest in—GEO and AI-powered search
- Good visual instincts and the ability to create attractive marketing materials
- Experience with email marketing and marketing automation
- Comfort working with data and measuring campaign performance
- Strong organizational and project management skills
- Experience using AI tools—or an eagerness to become exceptionally good at them
Most importantly, you don’t wait for someone else to make things happen.
You enjoy taking an idea, figuring out how to execute it, getting it into the market, seeing what happens, and making it better.
You’ll Probably Love This Job If You Are…
- Curious and constantly learning
- Highly execution-oriented
- Creative but comfortable with data
- Excited about AI and automation
- Comfortable experimenting and occasionally being wrong
- Energized by working in an entrepreneurial environment
- Able to manage multiple initiatives without losing momentum
- Someone who gets satisfaction from actually shipping things
How We’ll Measure Success
- Success won’t be measured by how many marketing activities you complete. We’ll look at what those activities accomplish.
- Growth in qualified leads and sales opportunities
- Increased website traffic and conversion
- Improved organic and AI-search visibility
- Consistent execution of campaigns and experiments
- The speed at which we can test new ideas
- What we learn from those experiments
- Effective use of AI and automation to increase marketing productivity
- We’re looking for someone who wants to help build something—and whose responsibilities and opportunities can grow as Yodel grows.
Job Type: Full-time
Pay: $75,000.00 - $91,000.00 per year
Benefits:
- 401(k)
- 401(k) matching
- Dental insurance
- Flexible schedule
- Health insurance
- Health savings account
- Paid time off
- Parental leave
- Professional development assistance
- Vision insurance
Education:
Experience:
- Website design and development: 3 years (Preferred)
- Marketing: 3 years (Required)
Location:
Work Location: Remote
