Overview
Perfect Supplements is seeking an experienced and hands-on Marketing Manager to lead and execute marketing initiatives. This position is responsible for driving brand awareness, consumer engagement, and revenue growth through strategic marketing initiatives. The Marketing Manager serves as a key contributor to Perfect Supplements’ continued growth by ensuring our brand remains relevant, differentiated, and highly visible in an increasingly competitive marketplace.
Responsibilities
- Collaborate with Leadership and Creative Director to develop and implement marketing strategies that align with business objectives, sales goals, and brand growth initiatives.
- Manage digital marketing efforts, including website content, email campaigns, social media, and digital advertising.
- Lead brand management efforts, ensuring consistency in messaging, visual identity, and customer experience.
- Plan and execute product launches, promotions, and marketing campaigns across multiple channels.
- Build and manage the yearly marketing budget.
- Oversee marketing materials including packaging support, sales collateral, and promotional assets.
- Monitor market trends, consumer behavior, and competitor activity within the supplements industry.
- Ensure all marketing initiatives comply with supplement advertising and packaging regulations.
- Track campaign performance and marketing effectiveness using analytics and reporting to inform strategy.
- Become expert on Agentic Search
- Use AI to assist in content creation and analytics
Experience
- Strong understanding of branding, digital marketing, content development, and campaign execution.
- Comfortable using AI tools to generate content and analyze stats.
- Highly organized with strong project management skills and attention to detail.
- Ability to balance strategic planning with day-to-day execution in a fast-paced, ever changing environment.
- Experience with Google Analytics, Marketplace, PPC advertising, etc.
- Creative thinker with strong business acumen and problem-solving abilities.
- Ability to identify trends, research them, present them as an option for Perfect Supplements, and implement them. (FrontrowMD, Trend, Colostrum, packaging, Rainforest, Climate Collaborative, etc.)
- 4+ years of marketing experience, including experience leading initiatives or teams.
- Bachelor’s degree in Marketing, Communications, Business, or related field strongly preferred.
- Experience in supplements, consumer packaged goods (CPG), food & beverage, wellness, or other regulated industries preferred.
Pay: $75,000.00 - $90,000.00 per year
Benefits:
- Dental insurance
- Flexible schedule
- Health insurance
- Paid time off
- Retirement plan
Work Location: In person
