Digital Marketing Specialist (Google Ads, SEO, Social Media) – Remote | Performance Marketing
Position Type: Full-Time, Remote
Working Hours: U.S. Business Hours
About the Role
At Pavago, one of our clients is hiring a Digital Marketing Specialist to execute and optimize campaigns across paid, social, and organic channels.
This is a hands-on, execution-first role — not strategy-only.
You will:
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Run and scale Google Ads campaigns
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Manage social media engagement and content execution
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Improve SEO and organic visibility
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Continuously test, analyze, and optimize performance
If you live in dashboards, care about metrics, and constantly iterate to improve results — this role is built for you.
What You’ll Own1. Google Ads & Paid Search (Primary Focus)-
Manage campaigns across:
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Search
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Display
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Remarketing
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Conduct keyword research and structure campaigns for performance
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Write and test high-converting ad copy
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Optimize key metrics:
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Manage budgets, bidding strategies, and targeting
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Identify and implement performance improvements
2. Social Media Execution & Engagement-
Manage engagement across:
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Instagram
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Facebook
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LinkedIn
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Respond to comments, DMs, and audience interactions
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Support:
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Content scheduling
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Caption writing
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Post optimization
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Monitor engagement metrics and audience growth
3. SEO & Organic Growth-
Conduct keyword research using tools like:
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Optimize:
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Metadata
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Content
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Internal linking
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Support technical SEO improvements
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Track:
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Keyword rankings
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Organic traffic
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Identify content gaps and growth opportunities
4. Reporting & Performance Tracking-
Track performance across:
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Paid campaigns
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Social channels
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Organic traffic
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Analyze data using:
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Prepare reports with:
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Maintain clean documentation of campaign updates and changes
What Makes You a Strong Fit-
You are execution-focused — you actually run campaigns
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You make decisions based on data, not assumptions
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You’re comfortable managing multiple campaigns simultaneously
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You continuously test, iterate, and improve performance
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You balance:
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Performance metrics
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Creative execution
Requirements (Must-Have)Experience-
3+ years of hands-on experience managing:
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3+ years managing social media platforms
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Proven SEO experience using:
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SEMrush, Ahrefs, or similar tools
Core Skills-
Strong understanding of:
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Experience with:
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Strong written communication and copywriting skills
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Ability to work independently in a remote environment
Nice to Have-
Experience managing multiple client accounts
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Background in:
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E-commerce
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SaaS
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B2B Marketing
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Experience with:
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A/B testing frameworks
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Conversion rate optimization
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Familiarity with content marketing workflows
Tools & Platforms-
Google Ads
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Google Analytics 4
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SEMrush / Ahrefs
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Social media platforms (Instagram, Facebook, LinkedIn)
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Reporting & analytics tools
What a Typical Day Looks Like-
Review campaign performance and key metrics
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Optimize Google Ads campaigns and creatives
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Respond to social media engagement and interactions
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Update SEO content and keyword strategies
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Analyze data and identify optimization opportunities
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Prepare reports and recommendations
In short:
You continuously improve traffic, engagement, and conversions across paid and organic channels.
Key Metrics for Success (KPIs)-
Improved Google Ads performance (CPC, CTR, ROAS)
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Growth in social media engagement and audience activity
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Increased organic traffic and keyword rankings
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Accuracy and clarity of reporting
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Consistent campaign optimization and improvement
Why This Role Stands Out-
True multi-channel ownership (paid + social + SEO)
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Execution-focused role with measurable impact
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Opportunity to work across multiple growth channels
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Performance-driven environment with clear accountability
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Growth opportunities into:
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Performance Marketing Manager
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Growth Lead
Interview Process-
Initial Screening Call
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Recruiter Interview
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Final Interview
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Offer & Onboarding
Apply Now
If you:
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Enjoy running campaigns and improving performance
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Think in terms of metrics and optimization
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Like working across paid, social, and SEO channels
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Want a role with real impact on growth
This is a strong opportunity to step into a high-impact digital marketing role.
