Responsibilities
-
Create the monthly/quarterly SEO strategy and action plan based on objectives, priorities, and strategic opportunities.
-
Work with the Internet Marketing team and the Content Marketing team to execute the monthly action plan
-
Ensure all monthly SEO action plans meet the agency’s obligations to clients and fall within the appropriate budget
-
Conduct site audits to identify on-site SEO issues and report the findings to the Account Manager
-
Conduct backlink analyses to identify link risks and opportunities and report the findings to the Account Manager
-
Conduct off-site audits to identify citation issues and other off-site issues and report the findings to the Account Manager
-
Work with the IM team (IM Manager, IM Specialist) to conduct keyword research and provide analysis to the Account Manager
-
Participate in client calls, as needed, when requested by the Account Manager
-
Communicate results and activity to account managers monthly
Required Skills/Experience
-
Strong analytical abilities
-
Strong problem-solving skills
-
Experience conducting SEO site audits
-
Ability to conduct and analyze keyword research
-
Ability to analyze backlinks
-
Knowledge of HTML4/5, CSS, JavaScript, and familiarity with basic server and hosting concepts.
-
Strong interpersonal communication skills
-
Ability to prioritize on-site and off-site activities for maximum SEO impact
-
At least 2-3 years of professional SEO experience working with clients or in-house
Education
The SEO Analyst position requires a bachelor’s degree in marketing, business, computer science, or a related field. However, relevant experience and a strong portfolio demonstrating SEO skills and success will gladly be considered in lieu of a degree.
