Growth Marketing Manager
About Us
At CannaBIZ Collects, we are the nation's first commercial collections agency focused exclusively on the cannabis industry, helping businesses recover unpaid invoices and improve cash flow since 2017.
Our sister company, the Cannabiz Credit Association (CCA), is the industry's first and leading commercial credit reporting platform-essentially the D&B of cannabis- helping businesses make smarter credit decisions using more than $3 billion in cannabis trade payment and collection data.
As both companies continue to grow, we're looking for a hands-on Growth Marketing Manager to build and own our marketing engine. This is an opportunity to make a measurable impact by developing marketing strategies that generate qualified leads, strengthen our brands, and support long-term revenue growth.
Unlike traditional marketing management roles, this position is highly execution-focused. We are looking for someone who enjoys building campaigns, improving systems, testing new ideas, and measuring results- not simply managing agencies.
Responsibilities
- Develop and execute the overall marketing strategy for both CannaBIZ Collects and the Cannabiz Credit Association.
- Build and optimize lead generation campaigns across email, webinars, content marketing, SEO, social media, and paid advertising.
- Create and manage CRM workflows, automated email nurture campaigns, and customer lifecycle marketing.
- Develop marketing assets including landing pages, sales collateral, presentations, case studies, whitepapers, and customer success stories.
- Plan and execute educational webinars, virtual events, and product launches.
- Manage and optimize our websites to improve visitor engagement and conversion rates.
- Analyze marketing performance, campaign ROI, website traffic, and conversion metrics to make data-driven decisions.
- Work closely with the sales team to improve lead quality, messaging, and overall sales enablement.
- Coordinate outside contractors and freelancers for design, video production, SEO, and social media while maintaining ownership of the overall strategy.
- Research and test new marketing channels, AI tools, and growth opportunities.
- Maintain consistent branding and messaging across all customer touchpoints.
- Continuously identify opportunities to improve marketing efficiency and drive measurable business growth.
Qualifications
- Bachelor's degree in Marketing, Business, Communications, or a related field preferred.
- 3–7 years of experience in B2B marketing, demand generation, growth marketing, or SaaS marketing.
- Proven track record of generating qualified leads and measurable business growth through digital marketing initiatives.
- Experience building and executing marketing campaigns from strategy through implementation.
- Strong copywriting, content creation, and storytelling skills.
- Hands-on experience with CRM and marketing automation platforms such as Zoho, HubSpot, Salesforce, or similar.
- Proficiency with email marketing platforms such as Beehiiv, Mailchimp, Klaviyo, HubSpot, or similar, including creating campaigns, newsletters, and automated email sequences.
- Comfortable creating professional marketing assets using Canva or similar design software. Basic graphic design skills are required.
- Experience editing and maintaining websites using platforms such as Squarespace, WordPress, Webflow, or similar CMS platforms. Ability to build and update landing pages without relying on developers for routine changes.
- Familiarity with SEO best practices, Google Analytics (GA4), webinar platforms, landing page optimization, and website conversion optimization.
- Comfortable analyzing marketing performance, reporting on KPIs, and making data-driven decisions.
- Experience coordinating freelancers or outside marketing vendors is preferred.
- Highly organized, self-motivated, detail-oriented, and comfortable working independently in a fast-paced environment.
- Experience using AI tools such as ChatGPT, Claude, Perplexity, or similar to improve marketing productivity and content creation is highly preferred.
- Experience with video editing tools (CapCut, Descript, Canva Video, or similar) is a plus.
- Experience in SaaS, fintech, financial services, commercial collections, or the cannabis industry is a plus.
We're looking for someone who loves building.
You should be just as comfortable writing an email campaign as you are launching a webinar, building a CRM workflow, creating a landing page, reviewing analytics, or brainstorming the next growth initiative.
This role is ideal for someone who enjoys wearing multiple hats, solving problems, testing ideas, and directly contributing to company growth.
Compensation & Benefits
- Competitive salary based on experience
- Performance-based bonus opportunities
- Remote work environment
- Paid time off
- Professional development opportunities
- Opportunity to build and lead the marketing function as the company continues to grow
If you're excited about building a modern marketing engine, driving measurable business growth, and helping shape two of the cannabis industry's most influential companies, we'd love to hear from you.
Please submit your resume along with a brief cover letter highlighting your experience, marketing successes, and why you're interested in joining our team.
Job Type: Full-time
Pay: $50,000.00 - $80,000.00 per year
Benefits:
Application Question(s):
- What marketing software do you use most often?
- Rank yourself (1–10):
Copywriting
Email marketing
CRM automation
SEO
Analytics
Paid ads
AI tools
Graphic design
- Tell us about a marketing campaign you personally built that generated measurable revenue. What was your role?
Experience:
- B2B marketing: 3 years (Required)
- Content creation: 3 years (Required)
Work Location: Remote
