Job Title: Manager, Web Marketing + UX
Reports to: Senior Manager, Digital Marketing
Department: Marketing
Supervises: Does not supervise staff
Work Schedule: 40 hours per week, 5 days per week, hybrid work eligible
Salary: $72,000 - $82,000
Position Summary
The Manager, Web Marketing
+
UX
is
a strategic and executional role on the
Marketing team
responsible for overseeing all aspects of M
O
POP.org. This role
owns
the intersection of content strategy, user experience (UX), search engine optimization (SEO), experimentation, and performance analysis — ensuring the website serves as a high-performing, accessible, and brand-aligned digital destination. The Manager, Web Marketing & UX develops and stewards a comprehensive web strategy,
maintains
a forward-looking roadmap, and partners cross-functionally to drive measurable impact across the full digital customer journey.
Essential Job Duties (other duties as assigned)
Develop and execute a comprehensive web strategy aligned to organizational goals;
maintain
-
a quarterly roadmap and prioritization framework to guide team efforts and stakeholder expectations.
-
Define and track KPIs/OKRs for site performance including conversion rate, engagement, traffic, and promotional uptake; publish regular readouts and action plans to inform decision-making.
Work cross-functionally with Marketing,
Curatorial,
-
Advancement, Programs, and Education teams to prioritize content creation, featured products, and partner placements.
Experience managing and
optimizing
content within modern Content Management Systems (CMS), such as
Webflow
-
, including page creation, content organization, SEO best practices, responsive design, and ongoing website maintenance.
-
Experience working with digital platforms and integrations, including CMS platforms, CRM systems, analytics tools that support seamless user experiences and data-driven decision-making
-
Own and continuously improve the design and optimization of MOPOP's website and digital customer experience to be high quality, accessible, and aligned to customer needs
-
Plan and facilitate UX research initiatives including focus groups and user surveys; synthesize findings into clear, actionable reports and share insights with Marketing and cross-functional stakeholders
-
Use qualitative and quantitative research findings to inform site improvements, content decisions, and prioritization of UX enhancements
-
Author and edit HTML, CSS, and JavaScript as needed to achieve design and experience goals
-
Configure products and ecommerce content for branded events, tickets, and retail products
-
Research emerging technologies and trends in web design to innovate on MOPOP's digital platforms; support platform version and upgrade updates as needed
Develop and
maintain
-
a proactive SEO strategy encompassing on-page optimization, technical SEO, and content recommendations
Own and
maintain
MOPOP.org's
-
Information Architecture (IA), ensuring intuitive site navigation, clear content hierarchy, and a logical structure that supports both user needs and search performance
Monitor search performance and
identify
-
opportunities to grow organic visibility and qualified traffic to MOPOP.org
-
Own the A/B testing program end-to-end, including tooling, hypothesis pipeline, and governance framework, with a focus on funnel and conversion improvements
Identify
-
, implement, and evaluate testing protocols; share findings and learnings with stakeholders to build a culture of experimentation
Collaborate with analytics partners to ensure complete and
accurate
tagging across the site;
monitor
dashboards,
identify
-
issues and opportunities, and drive continuous improvement
Uphold and
maintain
-
security standards across MOPOP.org, including access controls, platform hygiene, and adherence to data privacy requirements; coordinate approvals with Legal and Policy stakeholders as needed
-
Ensure the site meets accessibility (WCAG 2.1+) and performance standards, conducting regular audits and implementing improvements
-
Create and deliver reports on web traffic, conversion data, SEO performance, and digital campaign results
MOPOP Community
- Support our internal culture which inspires and empowers our staff to live our mission to its highest standards.
- Contribute to a consistent customer service standard across all departments.
Work to ensure customer service is ingrained at the core of the team and is reflected outward to our guests and other staff.
-
Preferred/Desired Qualifications
- User Experience design background
Proficiency
in web markup, including HTML,
CSS
and
-
experience with JavaScript (REACT, etc.)
Experience with analytic reporting platforms (
e.g.
Google Analytics, MS Clarity, Optimizely,
CrazyEgg
,
Mixpanel
Expert in
optimizing
-
pages and assets for web using Adobe Photoshop (Illustrator, InDesign a plus
A customer-first mindset when approaching projects and campaigns (internal and external customers), using data to help inform the work (
e.g.
-
User behavior, trends, research)
-
Solid understanding of digital advertising and using analytical tools to measure results
-
Experience working with colleagues and teams across an organization to successfully collaborate on marketing initiatives. Ability to navigate diverse communication styles and engage diverse audiences
-
Experience working directly with people from diverse racial, ethnic, and socioeconomic backgrounds
-
Excellent project management skills
-
Ability to work with all levels in an organization to drive clarity on goals, long-term initiatives, and special projects
Bonus: Web development experience (junior or senior) in any
additional
-
programming languages including JavaScript (REACT, NODE), ASP.NET, C#, Python, etc.
Bonus:
Understanding of
web services technologies such as REST APIs, usage of JSON, XML and how to
leverage
Benefits
This full-time position includes Medical/Vision insurance, Dental insurance, 3.08 hours of accrued Vacation per bi-weekly pay period, Seattle Sick/Safe, up to 8 Company Holidays paid throughout the year, EAP, 401k plan with vested match schedule once eligible, and subsidized transportation benefits for Orca Pass or parking.
Why MOPOP?
We’re really glad you’re thinking about joining the team at MOPOP! We believe pop culture is a universal language capable of building connections across a range of people, no matter our differences in race, religion, gender, age, sexual orientation, ability, education, socio-economic status, ethnicity, country of origin, or any other characteristic that makes us who we are. For more than twenty years, we have been showcasing how music, film, fashion, video games, sports, and more spark those connections and create a lasting cultural impact.
MOPOP provides both a physical space and an emotional and intellectual opportunity for people from any background to explore, find and build community, and recognize their own creative potential. This applies not only to our guests, but also to our staff — be it in designing an educational program to engage the next generation of creators, trying to reach a new audience with a marketing initiative, preserving an artifact in our collection, or providing excellent customer service to a visitor. If this sounds like something you’d be into, we’d love to hear from you!
MOPOP’s Mission and Commitment to Diversity, Equity, Inclusion, and Accessibility
Our mission is to activate the world-shaping power of pop culture through participative experiences, discovery, and play. We believe pop culture connects us, and that it is powerful, complex, alive and who we are. MOPOP is actively committed to ongoing learning in the areas of diversity, equity, inclusion, and accessibility (DEIA). In partnership with our community, we hope to also develop safe spaces for their application. This includes taking steps to continue increasing our awareness of institutional “-isms,” as well as uncovering and undoing the ways they show up in museum culture. We recognize this is a process that requires intentionality, energy, and resources, and we are developing a DEIA framework that can cultivate a work environment and museum experience that is truly welcoming for all.
We are committed to creating an inclusive and equitable workplace, and we are proud to be an equal opportunity employer. We believe that having staff, interns, and volunteers with diverse backgrounds enables us to better meet our mission and encourage BIPOC, women, and LGBTQIA2S+ individuals to apply. We acknowledge that our work to build safe spaces and better systems for traditionally marginalized groups is ongoing and will require constant vigilance and expect all MOPOP employees to be part of our DEIA journey.
________________________________________
Please email [email protected] if you need reasonable accommodations during the application or hiring process.
