MARKETING COMMUNICATION SPECIALIST - ECR
Job Summary:
The Marketing Specialist supports overall marketing strategies for the ECR business (USVI and British Virgin Islands). Responsibilities include developing cohesive marketing plans and analytics, managing creative revisions and compliance approvals, implementing integrated marketing initiatives, and conducting ongoing analysis to ensure alignment with business objectives.
Essential Responsibilities:
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Manage and execute marketing initiatives and small projects (internal & external)
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Work with the agencies for content/creative development for digital and traditional media. Ensure all creatives comply with applicable banking regulations, disclosure requirements and brand standards.
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Support the planning, coordination and execution of community donations and sponsorship initiatives. Support the coordination of external events and community engagements to enhance visibility and brand positioning
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Act as a marketing subject matter expert providing best practices, trends and recommendations to line of business managers
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Provide support to Marketing Manager in the execution and analysis of marketing campaigns and promotions to improve overall results
Maintain communication and collaboration with business units, supervisors, team members, agencies, and suppliers. -
Process paperwork, including compliance, legal, accounting and payables.
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Perform other duties as assigned.
Functional Competencies:
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Strong written and verbal communication for reports & presentations (English required).
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Prioritize tasks, manage deadlines, and coordinate resources effectively.
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Handle sensitive financial and personnel information responsibly.
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Ability to use Microsoft Office tools, banking software, data security protocols, and digital platforms.
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Respond to changing regulations, market conditions, and organizational needs.
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Understand and respond to internal and external client needs.
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Knowledge of laws, regulatory compliance, and other financial regulations.
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Basic Accounting knowledge
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Basic understanding of planning, coordination, and organization of marketing communication materials, including art development, communications and advertising
Competencies:
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Anticipate and provide service excellence to both internal and external customers.
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Establish, sustain, and foster both internal and professional contacts to build, enhance and connect to Firstbank services.
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Deliver clear, effective communication and take responsibility for understanding others.
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Understand how the organization works, including, current and future policies, practices, and trends.
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Identify problems and conduct appropriate analysis involving others to search for the best solution.
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Take initiative and assume personal accountability for goals, outcomes, and deadlines.
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Understand the organization’s vision and uphold the values in everyday work and actions.
- At higher levels take long-term view and share with others the vision and the organization path ahead.
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Provide direction and leadership to help teams achieve goals and operate cooperatively.
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Demonstrate curiosity for learning and perform activities to make the most of their skills and boost potential in self and others.
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Create a view of change as an opportunity and inspire others. Look for new ways to experiment with new ideas and approaches.
Minimum Requirements:
Bachelor’s degree in in Marketing, Advertising, Communications, or Business Administration is required and 1-2 years of marketing experience or the equivalent combination of Education and Experience needed to be able to perform the functions of this job.
Supervision Responsibility:
None
Independence of Judgment:
The degree of judgment required involves integration and coordination of varied elements and their application to specific subjects.
Impact of Errors:
The impact of errors in this position could affect other departments’ activities or external service.
Disclaimer:
The above statements are intended to describe the general nature and level of work being performed by people assigned to this job. They are not intended to be an exhaustive list of all responsibilities, duties, skills required of personnel so classified. The reporting relationship may not reflect the most recent changes to the corporate reporting structure.
Accountable for adhering to the Bank’s BSA, AML and Office of Foreign Asset Control (OFCA) applicable policies. Employees must follow specific unit procedures developed in compliance with the policies. The employee is also responsible for reporting any suspicious activity and/or transactions in accordance with the Bank’s processes and complying with any mandatory BSA, AML and OFAC training assigned.
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