Lease-Up Marketing Manager
Position Summary
The Lease-Up Marketing Manager is responsible for leading and executing marketing initiatives for both new multifamily developments and the corporate brand. This role manages the complete marketing lifecycle of a property, from naming and brand creation through lease-up and stabilization, while also supporting company-wide branding, digital presence, and marketing communications. The ideal candidate is a strategic and creative marketer with strong project management skills who can balance property-level campaigns with broader corporate marketing initiatives.
Key Responsibilities
Property Branding & Lease-Up Marketing
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Lead the creation and development of property brands, including property naming, logo development, messaging, positioning, and visual identity.
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Conduct market research, competitive analysis, and demographic studies toidentifyunique market opportunities.
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Develop and execute comprehensive lease-up marketing plans from pre-development through stabilization.
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Create property-specific marketing collateral, signage, brochures, presentations, leasing tools, and promotional materials.
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Coordinate grand opening events, broker outreach programs, resident events, and community partnerships.
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Monitor leasing performance, occupancy trends, and campaign effectiveness to support stabilization goals.
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Partner with development, construction, operations, and leasing teams to ensure marketing efforts align with project milestones and timelines.
Corporate Branding & Marketing
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Maintain and strengthen the company's overall brand identity across all internal and external communications.
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Develop and manage corporate brand standards, messaging, and visual consistency.
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Create and update company marketing materials, including presentations, brochures, investor materials, recruiting assets, and company profiles.
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Develop branded development marketing materials, including lookbooks, project summaries, investment presentations, community profiles, and project showcases.
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Support employer branding initiatives to enhance company visibility and attract top talent.
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Collaborate with leadership to promote company achievements, milestones, awards, and community involvement.
Social Media & Content Management
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Develop and manage social media strategies for both corporate and property-level accounts.
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Create andmaintainmonthly social media content calendars.
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Produce, schedule, and publish engaging content across social media platforms.
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Coordinate photography, videography, and creative content to support marketing campaigns.
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Monitor engagement, audience growth, and performance metrics tooptimizecontent strategy.
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Ensure consistent brand messaging across all digital channels.
Website Management & Digital Marketing
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Maintain and update the company website to ensureaccurate, engaging, and current content.
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Manage property websites throughout development, lease-up, and stabilization phases.
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Coordinate website enhancements, landing pages, SEO initiatives, and user experience improvements.
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Oversee online listings, directory management, and reputation management efforts.
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Manage digital advertising campaigns, including search, display, social media, retargeting, and email marketing.
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Analyze website traffic, lead generation, and campaign performance to improve marketing effectiveness.
Creative & Vendor Management
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Coordinate the creation of photography, videography, renderings, virtual tours, signage, and other visual assets.
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Manage relationships with agencies, designers, printers, photographers, and marketing vendors.
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Review and approve marketing materials to ensure quality, brand consistency, and strategic alignment.
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Oversee production schedules and project timelines for all creative initiatives.
Project Management & Reporting
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Manage multiple marketing projects simultaneously across property and corporate initiatives.
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Develop marketing budgets andmonitorexpenditures to ensure cost-effective execution.
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Track marketing performance metrics and prepare regular reports for leadership.
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Identifyopportunities to improve processes, increase brand awareness, and enhance leasing performance.
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Ensure all marketing activities support company growth objectives and operational goals.
Qualifications
Required
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Bachelor's degree in Marketing, Communications, Public Relations, Business, Real Estate, ora relatedfield.
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3+ years of marketing experience, preferably in multifamily housing, real estate development, property management, construction, or hospitality.
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Experience managing social media platforms, content calendars, websites, and digital marketing campaigns.
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Strong project management and organizational skills with the ability to manage multiple priorities.
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Excellent written, verbal, and visual communication skills.
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Proficiencyin Microsoft Office, social media management tools, website content management systems, and marketing analytics platforms.
Preferred
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Experience with multifamily lease-ups and new development marketing.
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Knowledge of website platforms, SEO, and digital advertising.
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Experience with Adobe Creative Suite, Canva, or other design software.
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Familiarity with CRM, property management, and leasing software platforms.
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Understanding ofFair Housing regulations and multifamily marketing best practices.
Core Competencies
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Lease-Up Marketing
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Brand Development & Positioning
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Corporate Branding
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Social Media Strategy & Content Creation
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Website Management
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Digital Advertising & Lead Generation
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Project Management
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Creative Direction
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Market Research & Analysis
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Vendor Management
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Event Planning
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Budget Management
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Cross-Functional Collaboration
Success Metrics
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Achievement of lease-up and stabilization goals.
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Occupancy growth and leasing velocity.
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Brand awareness and market recognition.
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Social media engagement and audience growth.
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Website traffic, lead generation, and conversion performance.
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Quality and consistency of corporate and property branding.
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On-time delivery of marketing projects and development materials.
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Marketing campaign ROI and budget performance.
