About The Position
Join the team behind the Show — the largest and most dynamic trade show in the convenience and fuel retail industry. As our Exhibit Sales & Services Manager, you’ll play a pivotal role in driving exhibitor success at the Show, our annual flagship event, as well as other key industry experiences. In this role you will support everything from small start-up companies to large, nationally recognized name brands. This role goes beyond sales — it’s about building long-term relationships, guiding exhibitors through the full event cycle, and ensuring every exhibitor has a seamless, rewarding and professional experience. We’re looking for someone who lives in a fast-paced, collaborative environment, loves solving problems, and knows that customer service isn’t a department — it’s a mindset.
Scope of Responsibilities:
1. Exhibit Sales and Operations
Manage and execute booth sales totaling approximately 190,000 net square feet of exhibit space
(approx. 500 exhibitors in total).
Strategically manage and design floorplans with the expo team to maximize inventory, attendee traffic
flow, and exhibitor placement.
Maintain accurate sales records in Map Your Show (MYS) and track revenue
Execute sales processes with precision and attention to detail
2. Exhibitor Support & Account Management
Serve as the primary point of contact for exhibitors throughout the event lifecycle— from initial outreach to post-show follow-up
Guide to exhibitors through key deadlines, deliverables, and online resources such as exhibitor portals, service kits, registration dashboards, etc.
Collaborate with vendors to resolve exhibitor inquiries, logistics, and service needs
Assist expo team in creating the exhibitor service kit as well as various assets to help prepare exhibitors for the show.
Perform other duties as assigned to support team and organizational goals.
3. Recruitment and Retention
Identify and establish personal relationships with current and prospective customers.
Attend related tradeshows and events to network with current and prospective suppliers.
4. Event Planning & Onsite Execution
Partner with expo team on floor plans, timelines, and logistics.
Ensure exhibitor listings, payments, and policies are up-to-date and accurate.
Provide on-site support at the Show, including exhibitor check-in, troubleshooting, and operational oversight.
5. Reporting & Administration
Create reports and insights on exhibit sales, lead activity, and event performance.
Ensure online platforms (floor plans, exhibitor lists, and websites) are consistently updated and accurate.
Collaborate with Marketing to develop exhibitor communications, newsletters, and promotional materials.
Requirements:
Degree: Bachelor's degree in business, Hospitality, Marketing, or related field.
Track Record: 3–5 years managing sales/operations for large trade shows (200k+ nsf).
Software: High proficiency with Map Your Show or similar floorplan platforms.
Sales Drive: Proven ability to close B2B sales and hit square footage targets.
Customer Obsession: Exceptional relationship-building skills with a hospitality mindset.
Execution: Superb project management skills to handle fast-moving logistics.
Understanding of exhibit hall operations and third-party vendor coordination
Experience with general service contractors (e.g., Freeman, GES)
Association or nonprofit background is a plus
Willingness to travel for events (2–4x per year, including weekends). Usually about 9-10 days at the Show
Pay: From $80,000.00 per year
Work Location: Hybrid remote in Alexandria, VA 22308
