About GW Products
GW Products is building an AI-powered B2B distribution and marketplace ecosystem connecting brands, distributors, sales representatives, warehouses, and retailers across the United States.
Our platform combines B2B commerce, wholesale distribution, Odoo ERP, CRM, logistics, compliance, data, and AI-powered sales automation to help businesses discover products, reach new markets, and operate more efficiently.
As we continue expanding our U.S. presence, we are looking for a hands-on Sales Manager to help build, lead, and scale our sales organization.
About the Position
We are looking for an experienced Sales Manager with a strong track record in U.S. B2B sales to lead revenue growth across our distribution and marketplace business.
This is a player-coach role for someone who can combine sales leadership with hands-on selling and commercial strategy.
You will manage and develop a distributed sales team while taking ownership of pipeline development, customer acquisition, conversion, forecasting, sales strategy, and revenue performance.
You should be equally comfortable coaching a sales representative, analyzing conversion data, improving an outbound strategy, negotiating with a high-value customer, and presenting a revenue forecast to leadership.
We are particularly interested in candidates who understand B2B marketplaces, wholesale distribution, retail supply, consumer products, convenience retail, or other high-volume B2B sales environments.
For the right candidate, this position offers significant opportunity to grow into broader Head of Sales responsibilities as the organization scales.
Key Responsibilities
1. Sales Leadership
- Lead, coach, and develop a distributed team of Sales Agents and Sales Executives.
- Establish individual and team sales targets, KPIs, and performance expectations.
- Conduct regular pipeline reviews, one-on-one coaching, call reviews, and performance discussions.
- Identify performance gaps and develop actionable improvement plans.
- Recruit, onboard, and develop new sales representatives as the organization grows.
- Build a high-accountability, performance-driven sales culture.
2. Revenue Growth
- Own team revenue targets and customer acquisition goals.
- Develop strategies for acquiring new B2B customers across the United States.
- Personally support strategic, high-value, and difficult-to-close opportunities.
- Identify new customer segments, territories, partnerships, and revenue opportunities.
- Improve customer retention, repeat purchasing, and account growth.
- Continuously optimize the sales funnel from prospecting through close.
3. Sales Strategy
- Develop and execute outbound and inbound sales strategies.
- Define customer segmentation and market prioritization.
- Improve prospecting methods, sales scripts, objection handling, follow-up sequences, and closing strategies.
- Analyze sales performance and identify opportunities to improve conversion.
- Work closely with Marketing, Operations, Product, and Executive Leadership on go-to-market initiatives.
- Help develop the longer-term commercial strategy for our B2B marketplace.
4. Pipeline & Forecasting
- Maintain complete visibility into the team's sales pipeline.
- Conduct structured weekly pipeline reviews.
- Develop accurate revenue forecasts.
- Monitor conversion rates throughout the sales funnel.
- Identify pipeline risks and take corrective action before they impact revenue.
- Ensure strong CRM discipline and accurate opportunity management across the team.
5. Sales Operations & Technology
- Use CRM, ERP, analytics, dialers, and sales automation platforms to manage sales performance.
- Ensure accurate sales and customer data across company systems.
- Develop dashboards and reporting that provide visibility into sales performance.
- Identify opportunities to automate repetitive sales activities.
- Work with technical teams to improve CRM, ERP, and AI-enabled sales workflows.
- Champion data-driven decision-making throughout the sales organization.
6. Compensation
- Guaranteed Base: $5,000 per month / $60,000 annually
- Uncapped performance-based commission
- Significant earning upside for achieving and exceeding revenue targets.
- Commission structure will be aligned with individual and team revenue performance.
Bonuses & KPIs
Performance will be measured across areas including:
- Team revenue
- Revenue growth
- New B2B customer acquisition
- Gross sales / commercial performance
- Sales conversion rates
- Pipeline growth and quality
- Quote-to-close ratio
- Customer retention and repeat business
- Forecast accuracy
- Individual representative performance
- CRM discipline and data quality
- Team development and target attainment
Requirements: Must Have
- 5+ years of professional B2B sales experience.
- 2+ years of experience leading or managing a sales team.
- Demonstrated success selling within the United States.
- Proven history of meeting or exceeding revenue targets.
- Strong new-business development and customer acquisition experience.
- Experience managing sales representatives against measurable quotas and KPIs.
- Strong understanding of outbound prospecting, cold calling, pipeline development, and closing.
- Ability and willingness to personally participate in strategic sales conversations.
- Strong sales coaching and people-development capabilities.
- Experience with revenue forecasting and pipeline management.
- Strong commercial and analytical mindset.
- Excellent negotiation and objection-handling skills.
- Excellent written and verbal English communication.
- Experience using CRM systems such as Salesforce, HubSpot, GoHighLevel, Zoho, or similar.
- Strong Excel and sales reporting capabilities.
- Comfortable working in a technology-driven sales environment.
Strongly Preferred
- Experience in wholesale distribution, B2B marketplaces, consumer products, CPG/FMCG, retail supply, convenience retail, logistics, or related industries.
- Experience selling to independent retailers, convenience stores, distributors, wholesalers, or multi-location businesses.
- Existing relationships or networks within U.S. retail, wholesale, or distribution markets.
- Experience building or scaling a sales team.
- Experience managing remote or internationally distributed sales teams.
- Experience with Odoo ERP.
- Experience with sales automation and AI-powered sales technologies.
- Experience working in a startup, scale-up, marketplace, or high-growth organization.
What We Offer
- base compensation plus uncapped commission.
- Fully remote opportunity within the United States.
- Significant performance-based earning potential.
- Opportunity to take ownership of a growing U.S. sales organization.
- Clear opportunity to expand into broader Head of Sales responsibilities based on performance.
- Direct access to executive leadership.
- High autonomy over sales strategy and execution.
- Modern sales environment utilizing CRM, ERP, data, automation, and AI technologies.
- Opportunity to help scale a technology-driven B2B marketplace and distribution ecosystem.
Pay: $60,000.00 - $90,000.00 per year
Benefits:
Work Location: Remote
