Job description:
The ideal candidate for the Marketing Specialist (WALL-40) position will have experience in various marketing functions, including communications, advertising, public relations, digital, and social media. In supporting the
Marketing team, this individual must be an extremely organized and proactive multitasker with excellent attention to detail, exceptional communication skills, and the ability to handle multiple diverse projects simultaneously to meet tight deadlines. The Marketing Specialist will assist the department with flexibility and adaptability and be able to seamlessly adapt to a variety of tasks on hand.
Duties/Responsibilities:
- Project Management: Manage and deliver various marketing projects, overseeing them from concept to approval, production, and delivery with minimal oversight.
- Collaboration: Collaborate with the Marketing Manager and Graphic Designer to produce marketing materials.
- Skilled Writing: Proficient in product writing from both creative and technical perspectives, including press releases, award submissions, and website articles.
- Website: Utilize content management systems (CMS) to build, update, and maintain product pages.
- Coordination: Coordinate with vendors to produce large format displays, banners, and other marketing collateral for tradeshows, sales presentations, and other company events.
- Printing: Utilize the in-house industrial printer to format and print all marketing collateral, including but not limited to brochures, binders, and manuals.
- Relevance: Stay current on industry trends and external social media accounts and share ideas for new templates, topics to cover, companies to follow, and design initiatives.
- Savvy: Conduct website SEO research, present findings for approval, and execute changes.
- Administrative: Maintain promotional materials inventory by placing orders and verifying receipts, print marketing collateral in-house, assist in planning meetings, and trade shows, maintain databases, and prepare reports.
- Creative Thinking & Flexibility: Present business rationale to the Marketing Director for approval and development, demonstrating the ability to receive feedback during the process and apply it to the task at hand.
- Research: Research competitive products by identifying and evaluating product characteristics, market share, pricing, and advertising; maintain research databases.
- Multi-tasking: Balance multiple projects and collaborate across multiple partners with varying priorities.
- Structure: Maintain the Marketing folder hierarchy based on the current project status.
- Editing: Craft clear and concise product marketing copy for the website, catalogs, and campaigns. Upload and maintain digital catalogs across various platforms such as OneDrive, flipHTML, and WordPress.
- Cross Functionality: Develop and maintain brand binders by driving cross-team asset collection, overseeing revision cycles, and maintaining organized digital file systems.
- Excel: Create and manage Excel product spreadsheets for eCommerce accounts.
- Public Speaking: Present projects at various stages to internal/external partners for review and approval.
- Analytics: Utilize campaign performance data to examine the efficiency of campaigns and apply key findings to future campaigns.
- Insight: Proactively understand and gain brand knowledge, target audiences, and competitor activities.
Required Skills/Abilities:
- Versatility & Proactivity: Versatile and proactive with the ability to manage multiple workflows with constantly changing priorities.
- Attributes: Self-motivation, flexibility, accuracy, and attention to detail.
- Communication Skills: Excellent communication and presentation skills.
- Software Proficiency: Proficient in Microsoft Suite, Experience with Adobe Creative Cloud and Canva is preferred but not required
- Additional Skills: Website management/Salesforce/WordPress experience is preferred but not required.
- Digital Marketing: Experience in digital marketing, including email campaigns and social media.
- Presentation Skills: Strong presentation and communication skills to inspire and sell rationale to senior management and cross-functional teams.
- Aesthetic Sense: Excellent sense of style, color, and trend.
- Adaptability: The ability to quickly pick up new programs with the aptitude and willingness to learn.
- Additional Skills (optional): Proficient in Adobe Creative Cloud programs, particularly Illustrator, InDesign, Adobe Express, and Photoshop.
Education/Experience:
- Bachelor’s Degree: Bachelor’s degree in Marketing, Communications, or a related field is required.
- Relevant Experience: (3) years of relevant marketing or communications experience is required.
- Collaboration Experience: Experience collaborating with other departments and outside agencies, understanding company goals, and finding creative solutions to achieve objectives is required.
- Industry Experience (optional): Experience in hospitality, B2B, or consumer brands is a plus.
Job Type: Full-time
Pay: $57,000.00 - $61,000.00 per year
Benefits:
- 401(k)
- 401(k) matching
- Dental insurance
- Health insurance
- Health savings account
- Paid time off
- Retirement plan
- Vision insurance
Work Location: In person
