Location: Boston, MA - hybrid
Tracksmith is an independent running brand. We honor the Amateur Spirit upon which the sport was founded and champion the Running Class — the non-professional yet competitive runners dedicated to the pursuit of personal excellence. We offer well-considered and authentic products for training, racing, and rest day. In everything we do, we aim to celebrate, support, and add to running’s distinct culture.
We’re looking for a Social Media Manager to lead Tracksmith’s owned and earned presence across social platforms. This role sits at the intersection of creative storytelling, community building, and performance — shaping how Tracksmith shows up culturally while helping drive measurable growth for the brand.
What You’ll Do
Lead Social Strategy & Execution
- Own the social media calendar, including monthly planning, daily publishing, & platform execution across Instagram, Strava, YouTube, LinkedIn and emerging platforms.
- Develop social-first strategies for campaigns, product launches, editorial moments, and community initiatives.
- Ensure content is published on time and consistently reflects Tracksmith’s voice, values, and brand standards.
Champion Creative & Storytelling
- Partner closely with the Creative team to curate assets and bring brand stories to life in platform-native, engaging ways.
- Act as a creative champion for social — exploring new formats, storytelling approaches, and ways to engage the running community.
- Craft compelling copy for captions and social creative that balances clarity, personality, and brand tone.
Build Community & Creator Partnerships
- Lead community management and social listening, engaging thoughtfully with followers and serving as the eyes and ears of the brand.
- Identify, manage, and activate on-brand creators and influencers as an authentic extension of Tracksmith’s storytelling.
- Collaborate with Customer Service to ensure a consistent brand voice in DMs and community interactions.
Drive Performance & Platform Growth
- Track, analyze, and report on channel performance, with a strong understanding of platform mechanics and analytics.
- Use insights to grow engagement, audience, and ROI across platforms.
- Optimize YouTube content using SEO-informed titles, descriptions, tags, and thumbnails.
Activate Social at Key Running Moments
- Travel to major running events & moments to execute live, in-the-moment storytelling.
- Help translate real-world community and race experiences into compelling digital content.
What You Bring
- 3+ years of experience working in social media, ideally within fashion, sports, or lifestyle brands.
- Experience planning and executing organic social media campaigns, with the ability to analyze performance and effectiveness.
- Strong ability to create engaging written and video content, with an understanding of what drives performance.
- Proven track record of working autonomously, managing multiple projects, troubleshooting creative challenges, and delivering on schedule.
- Willingness to travel to major running events globally to execute live social media campaigns.
- Strong organizational and communications skills.
- Basic photo and video editing skills are a plus.
The annual salary for this role is expected to be between $60,000 and $90,000 depending on a combination of factors, including the candidate's experience, education, and industry knowledge.
TO APPLY:
If you are interested in applying for this position, please submit your resume to
[email protected].
Due to internet hiring scam attempts, we encourage applicants for open positions listed at Tracksmith to apply through the following site: tracksmith.com/pages/team. All communication with the hiring team at Tracksmith will come directly from a @tracksmith.com email address. Please reach out to [email protected] if you have any questions or concerns.
