Company Overview
Decorware Inc is a renowned leader in contemporary home decor and candle products, dedicated to creating stylish, high-quality items that satisfy both retailers and consumers worldwide. With a rich history dating back to 1996, the company emphasizes innovation, sustainability, and rapid product development through its global manufacturing facilities and creative teams.
Job Summary
We are seeking an energetic and detail-oriented Digital Marketing Manager to spearhead our online marketing initiatives. In this pivotal role, you will develop and execute comprehensive digital marketing strategies that elevate brand awareness, drive e-commerce growth, and optimize campaign performance across multiple channels. Your expertise in SEO, content creation, paid advertising, and analytics will be instrumental in shaping our digital presence and engaging our target audience effectively.
Responsibilities
- Lead the planning, setup, and management of digital marketing campaigns across platforms such as Google Ads, Facebook Advertising, and SEM channels to maximize reach and ROI.
- Conduct thorough keyword research using SEO tools to inform content strategies and improve search engine rankings.
- Develop compelling content for websites, social media, email marketing campaigns, and promotional materials that resonate with diverse audiences.
- Manage website content using WordPress or other content management systems to ensure up-to-date product listings and engaging user experiences.
- Utilize web analytics reporting tools like Google Analytics and Google Tag Manager to monitor campaign performance, analyze user behavior, and generate actionable insights.
- Optimize conversion rates through A/B testing, landing page improvements, and performance marketing techniques.
- Oversee social media management by creating engaging campaigns on platforms such as Instagram and Facebook to boost brand visibility and customer engagement.
- Collaborate with design teams utilizing Adobe Creative Suite (Photoshop, Illustrator) for graphic design needs related to campaigns.
- Implement marketing automation strategies to nurture leads and streamline customer communications via email marketing platforms.
- Stay current with industry trends in digital marketing, SEO best practices, e-commerce developments, and emerging advertising channels to keep our strategies innovative.
Experience
- Proven experience in digital marketing management within a fast-paced environment.
- Strong proficiency with SEO tools, Google Ads (AdWords), SEM techniques, Google Analytics, Google Tag Manager, and web analytics reporting tools.
- Demonstrated ability in content creation, copywriting, social media advertising campaigns, paid search marketing, and website management.
- Technical skills including HTML, CSS, JavaScript basics, SQL knowledge for data analysis or website optimization is preferred.
- Experience working with content management systems such as WordPress or similar platforms.
- Familiarity with graphic design software like Adobe Photoshop or Adobe Creative Suite for campaign assets creation.
- Knowledge of e-commerce platforms and experience managing social media advertising campaigns across multiple channels.
- Excellent communication skills paired with a strategic mindset focused on performance marketing metrics.
Join us to lead innovative digital initiatives that connect our beautiful home decor products with customers around the globe!
Pay: $70,000.00 - $85,000.00 per year
Benefits:
Work Location: Hybrid remote in Rancho Cucamonga, CA 91730
