Marketing Analyst & Project Coordinator (Director Level)
Marketing Analytics & Strategy
- Optimizing acquisition funnels, scaling paid campaigns, and enhancing organic visibility for healthcare
- SEM, PPC, paid social ads, funnel optimization, lead generation, campaign planning & targeting
- Analyze campaign performance across digital, referral, and community outreach channels
- Track KPIs such as patient acquisition cost, conversion rates, referral sources, and ROI
- Develop dashboards and reports to present insights to leadership
- Identify trends, gaps, and opportunities in patient and provider marketing funnels
- Support market research, competitive analysis, and service line growth initiatives
- Use data to recommend budget allocation and channel strategy
Marketing Project Management
- Designed data-backed healthcare marketing campaigns using behavioral triggers and lead-score models, improving consultation-ready leads
- Manage multiple marketing campaigns and projects simultaneously
- Create project timelines, workflows, and task assignments
- Coordinate cross-functional teams (clinical leaders, operations, recruiting, compliance)
- Ensure projects are delivered on time, on budget, and aligned with brand standards
- Oversee campaign launches, content rollouts, and promotional initiatives
- Maintain project tracking systems and status reports
Campaign Execution Support
- Managed paid campaigns across Zocdoc, Google Ads, Meta and healthcare inventory networks, reallocating budgets toward high-intent keywords and improving acquisition efficiency
- Collaborate on digital marketing efforts including email, social media, paid ads, and SEO initiatives
- Support development of marketing materials (flyers, provider outreach materials, internal campaigns)
- Coordinate vendor relationships (design, media buying, web services)
- Assist with event marketing, community outreach campaigns, and referral network growth
Required Qualifications
Bachelor’s degree in Marketing, Business, Healthcare Administration, or related field preferred: 3+ years of marketing analytics, marketing operations, or campaign management experience managing projects with multiple stakeholdersStrong data analysis skills (Excel, Google Sheets, BI dashboards, or marketing analytics tools)Ability to translate data into actionable marketing strategy
Benefits:
- Competitive Compensation including ability to earn share options
- Opportunities for professional growth and development.
- Collaborative and supportive work environment.
Job Type: Full-time
Pay: From $140,000.00 per year
Benefits:
- Dental insurance
- Flexible schedule
- Health insurance
- Life insurance
- Paid time off
- Vision insurance
Education:
Experience:
- Marketing: 4 years (Preferred)
Work Location: Hybrid remote in Dallas, TX 75244
