Marketing Specialist
Company: SmartFoam Machinery (SFM)
Location: Indianapolis, IN (On-site / In-person required)
Position Type: Full-Time | Monday – Friday, 8:00 a.m. – 4:30 p.m.
Experience Level: 1–3 Years
Base Compensation: $54,000 – $66,000 / year ($4,500 – $5,500 / month) + Year-End Performance Bonus
About SmartFoam Machinery
SmartFoam Machinery is an industrial machinery manufacturer specializing in advanced packaging solutions. We operate with a flat organizational structure that values direct contributions, rewards initiative, and prioritizes professional growth. As we expand, we are seeking a versatile and growth-minded Marketing Specialist whose primary focus will be driving inbound lead generation. In this role, you will take ownership of our visual identity, digital outreach, and marketing content to capture prospect interest and generate measurable engagement.
Key Responsibilities
· Inbound Digital Outreach & Campaigns: Design and execute strategic B2B email campaigns (via Mailchimp) and social media content (focused on LinkedIn) engineered to generate inbound leads and boost prospect engagement.
· Lead-Driven Content & Video Production: Produce high-impact marketing collateral, machine walkthrough videos, graphic assets, and technical product specification brochures built around clear calls-to-action (CTAs).
· Website Management: Maintain and update product descriptions, technical specs, and media assets on the corporate website to optimize lead capture and conversion.
· Trade Show Logistics: Partner with the sales team to organize industry trade show participation, coordinate booth logistics, and supply promotional materials that attract targeted buyers.
· Market Insights & Analytics: Monitor campaign KPIs, evaluate lead acquisition metrics, and analyze competitor strategies to continuously optimize ROI on inbound marketing efforts.
Qualifications
· Experience: 1–3 years of professional B2B marketing experience with a focus on demand generation or inbound marketing (industrial, manufacturing, or packaging sectors preferred).
· Education: Bachelor’s degree in Marketing, Communications, Graphic Design, Digital Media, or a related field.
· Technical Proficiency (Required):
o Video Editing: Proficiency in Adobe Premiere Pro (or comparable professional suites).
o Graphic Design: Skilled in Adobe Illustrator and Photoshop.
o AI-Assisted Content Production: Hands-on experience using generative AI tools (e.g., Adobe Sensei/Firefly, ChatGPT, Canva Magic Studio, or synthetic media tools) to accelerate image generation, video clip editing, copywriting draft creation, and presentation development.
o Web Management: Hands-on experience updating and maintaining content via WordPress.
o Productivity Tools: Strong proficiency in Microsoft Office suite (Word, Excel, PowerPoint).
· High-Impact Writing & Communication: Exceptional copywriting skills with a proven ability to write with clarity, conciseness, deep audience awareness, and compelling calls-to-action. Must excel at translating complex machinery capabilities into persuasive content that creates prospect interest and drives returned engagement.
Benefits & Perks
· Retirement: 401(k) retirement plan with company matching contribution.
· Paid Time Off: Paid time off (PTO) plus paid company holidays.
· Incentives: Potential year-end performance bonus.
· Impact & Career Growth: High-visibility role with direct access to decision-makers and full ownership over marketing initiatives that drive business revenue.
Job Type: Full-time
Pay: $54,000.00 - $72,000.00 per year
Benefits:
- 401(k)
- 401(k) matching
- Paid time off
Application Question(s):
- On-Site Requirement: This position is 100% on-site at our Indianapolis office (Monday–Friday, 8:00 a.m. – 4:30 p.m.). Are you able to commit to this work schedule and location?
- Written Communication: This role involves creating marketing collateral and technical copy for B2B audiences. How would you describe your experience writing clear, engaging content in professional English?
- Technical Portfolio / Editing: What experience do you have using software like Adobe Premiere Pro, Illustrator, or Photoshop to create photo and video assets?
- Work Authorization: Are you legally authorized to work in the United States, and will you now or in the future require visa sponsorship?
- Benefits Realignment: SmartFoam Machinery does not currently offer a group health insurance plan. Is this acceptable to you?
Experience:
- Marketing: 1 year (Required)
Work Location: In person
