Description:
The Regional Director of Sales and Marketing, (RDSM) is responsible for the overall development, execution and leadership of the Sales and Marketing strategy for a given region, and, or communities. Immediate Census growth and revenue growth are the top two priorities, and focus areas of this position. SENIOR LIVING EXPERIENCE REQUIRED.
MUST HAVE MULTI-SITE MANAGEMENT of IL/AL/MC communities. 80% Travel including outside of the state.
Essential Functions:
-
Schedule, organize and conduct tours with prospective resident of independent, assisted living and memory care
-
Observes/coaches sales team, and, or personally responds and follow-up with to all walk-ins, phone ins, mail-ins timely and appropriately.
-
Create, plan and implement with Director of Sales, Life Enrichment Director and Executive Director Events to bring in prospective residents and professionals such as, but not limited to: seminars, speakers, and themed events.
-
Develop and maintain a good working relationship with residents, families and professional providers of care.
-
Maintains a working knowledge of all software programs.
-
Assist in training the managers for weekend back up coverage in MOD Rotation.
-
Coaches each community team how to most efficiently manage move ins and move outs to achieve maximum revenue.
-
Ensure that every sales team member treats each inquiry with value.
-
Works closely with the Directors of Sales at assigned communities and National Director of Sales and Marketing in development and implementation of the quarterly marketing plan.
-
Create and implement a strong community outreach program with the Director of Sales at each assigned community.
-
Media and Marketing Planning in consultation with the Vice President of Marketing at assigned communities.
-
Meet occupancy and budget expectations.
-
In consultation with the Vice President of Sales and Marketing, Vice President of Operations, and the Executive Director, reviews hires, trains, disciplines and terminates departmental employees in accordance with HRA policy.
-
Keeps Executive Director informed of daily sales activity.
-
Maintains HRA Hot Board/Move In Move out board.
-
Communicates any special needs of the incoming resident to the appropriate personnel.
-
Manage use of sales toolbox at assigned communities.
-
Assure that staff investigates every alternative before closing a lead.
-
Keeps informed of all trends, developments, concepts and techniques in his/her field that affect product.
-
Understand the need of the senior and the aging process.
-
Update competitive analysis twice a year and sales and marketing plan quarterly or as needed with market changes.
Non-Essential Functions:
-
Maintain confidentiality of all pertinent information.
-
Complies with all HRA Policies.
-
Possesses strong organizational skills and ability to multi-task and meet deadlines
-
Interacts professionally and effectively with all levels of the organization, residents, family members, etc.
-
Performs other duties as assigned.
Qualifications/Skills/Educational Requirements:
-
Bachelor degree from a four-year college or university. Or one to two years of experience and/or training, or equivalent of education and experience.
-
Previous sales management experience in senior living with existing communities and development projects. Strong communication skills.
-
Extensive travel required
Requirements:
Qualifications/Skills/Educational Requirements:
-
Bachelor degree from a four-year college or university. Or one to two years of experience and/or training, or equivalent of education and experience.
-
Previous sales management experience in senior living with existing communities and development projects. Strong communication skills.
-
Extensive travel required
Background Screening Requirement
In all Florida Companies, this position requires a Level 2 background screening through the Florida Care Provider Background Screening Clearinghouse. For more information regarding the Clearinghouse, disqualifying offenses, and exemption procedures, please visit: https://info.flclearinghouse.com
