Job Summary
The Director of Marketing & Communications will work with the CEO and the MPA team to develop and execute marketing plans and materials for the association, relating to meeting goals in the following areas: membership retention and recruitment, meeting and expositions, sponsorships, publications and advertising sales, social media, and external relations. The Director of Marketing & Communications serves as the primary resource for developing marketing and communications for all MPA meetings, programs, and services.
Responsibilities
- Develop and oversee revenue and expense line items in the budget related to marketing and communications.
- Develop and implement marketing campaigns and manage the creation of supporting deliverables and marketing collateral for various programs, products, and services, including membership and event marketing.
- Develop professional, comprehensive, and effective print and/or electronic marketing and communications vehicles, to include brochures, press releases, meeting brochures and programs, presentations, proposals, etc.
- Develop and execute sponsorship solicitation campaigns for Annual Convention & Exposition, webinars,and other opportunities as appropriate. Work to develop relationships with potential sponsors throughout the year.
- Design and implement public relations initiatives to promote members and the profession throughout the state.
- Analyze marketing and membership data to assess goals and forecast needs.
- Review and maintain the MPA website to ensure that it fulfills marketing goals and objectives.
- Manage association’s social media presence, includes posting content daily, monitoring the profession’s partners and members, and engaging with stakeholders.
- Manage association’s marketing efforts, including writing, design and delivery of content for events, membership and general information.
- Manage preparation and distribution of press releases.
- Manage all outsourced contracts for printing, marketing and publication production.
- Oversee marketing and communications team.
Qualifications
- Bachelor’s Degree in marketing, communications, public relations or related field of study
- Minimum of 5 years of association experience with marketing and communications focus
- Possess strong project management skills
- Be confident interacting with senior-level executives and volunteers
- Proven sense of initiative and ownership
- Excellent communication skills (written & oral), including outstanding editing skills
- Possess critical and analytical thinking skills
- Demonstrated ability to succeed in the fast-paced work environment; ability to learn quickly and meet deadlines
- Technical proficiency with Microsoft Office (Word, Excel, Outlook, PowerPoint), general computing skills, and social media
Applicant must be extremely organized, able to multi-task and operate with only the highest degree of integrity
ABOUT MPA
The Michigan Pharmacists Association (MPA) is a 501(c)6 organization representing the profession of pharmacy in Michigan for more than 140 years. MPA membership consists of more than 2,700 pharmacists, student pharmacists, technicians, and associate members. MPA employs a staff of nearly a dozen association management professionals and pharmacists and maintains an annual budget of more than $2M. MPA strives to provide members with the tools, resources and support needed to advance the profession of pharmacy and provide quality healthcare.
TO APPLY
Qualified candidates should send resume with a cover letter that details experience relevant to position along with current or most recent salary to [email protected]
Pay: $58,319.28 - $70,233.97 per year
Benefits:
- 401(k)
- Dental insurance
- Health insurance
- Paid time off
- Vision insurance
Work Location: Hybrid remote in Lansing, MI 48933
