The Employee Brand marketing team helps bring the Massage Envy brand voice to life by driving awareness, strengthening brand reputation, and creating positive sentiment through ongoing, multi-channel marketing initiatives. The Employee Brand Marketing Specialist plays a key role in supporting the development and execution of impactful marketing tactics and collateral that support franchisees’ efforts to elevate their employee experience and strengthen their recruitment and retention efforts in their locations. This role works with internal teams and external agencies to deliver effective support to franchisees pertaining to Employee Brand efforts.
This role is a marketing position focused on applying branding, digital marketing, storytelling, social media, and campaign management skills. It supports franchisees by providing marketing resources, tools, and brand guidance that help franchisees to position their locations as employers of choice and enhance the overall employee brand experience.
Essential Functions:
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Collaborate cross-functionally with Marketing, Operations, Accounting, and Legal to strengthen the employee brand and support franchisees
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Drafting omnichannel creative briefs (print, digital, social, email) and ensuring brand alignment across all deliverables
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Support media campaigns by working with internal teams, agencies, and publication contacts to understand best practices & specifics, align on budget, and manage timelines and deliverables
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Execute planned marketing campaigns and work with Senior Manager to monitor performance, optimize campaign effectiveness, and adjust strategies throughout the month based on results and business needs
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Monitors and respond appropriately to engagement across social media channels and review platforms such as Glassdoor and Indeed in alignment with brand standards and communication guidelines
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Support maintenance and enhancement of career website content to ensure alignment with approved messaging
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Coordinate with approved agencies and publications to compile monthly national performance results for local market reporting
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Works with Operations Employee Brand to monitor KPIs and identify opportunities for measurable impact
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Develop internal network communications and build PowerPoint presentations to report monthly and quarterly results
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Coordinate with internal and external resources to refine processes and streamline the delivery of marketing materials
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Maintain the integrity of assets for agencies and franchisees
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Assist with managing field requests through custom order process
Education, Experience, and Skills Required:
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Bachelor’s degree or equivalent experience in Marketing, Communications, or a related field
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1-3 years of campaign, brand, and digital marketing experience
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Project management experience a plus
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Franchise, multi-unit, and wellness brands experience a plus
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Self-starter with a proactive mindset who seeks opportunities to improve processes, work efficiently, and take ownership of responsibilities with minimal oversight
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Creative thinker with the confidence to propose and champion new ideas
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Excellent written and verbal communication skills with the ability to build relationships, influence, and inspire trust in others
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Strong attention to detail with a keen eye for creative design and brand consistency.
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Ability to provide clear and constructive creative feedback to ensure alignment with brand standards and campaign objectives
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Highly organized with strong time management skills and the ability to effectively balance multiple projects and competing priorities in a fast-paced environment
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Understanding of advertising terminology, digital marketing channels, and recruitment marketing tactics including PPC, social media advertising, programmatic advertising, and other digital media strategies preferred
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Ability to travel approximately 10% for franchise meetings, conferences, and other business-related activities as needed
Massage Envy Franchise LLC Benefits Hybrid work model
In addition to a great work environment, Massage Envy Franchise LLC offers Medical, Dental and Vision Benefits. Paid Life Insurance and 401K, generous paid holidays, vacation, and sick time.
At Massage Envy Franchising, LLC, we believe in helping people feel their best through total body care - mission that touches everyone. And we know that investing in uniquely talented, fiercely passionate people is the key to achieving it. We work hard, we have fun, which is a key part of helping employees feel their best!
Massage Envy Franchising LLC is an equal opportunity employer committed to diversity and inclusion in the workplace. We provide equal employment opportunities to all employees and applicants for employment without regard to race, color, religion, sex, national origin, sexual origin, age, disability, genetic information, pregnancy, or any other protected characteristic outlined by federal, state, or local laws.
