Who We Are
Wayne Media Group is a Brighton, Michigan-based digital marketing and creative services firm that operates on EOS (Entrepreneurial Operating System) principles. We are consultants first, specializing in web design, paid advertising, videography, podcasting, and social media strategy. We don’t chase trends; we build brands that endure.
Our Leadership Creed
At Wayne Media, we lead by two pillars: Family over Business and Employees Come First. We believe the most important work happens at home, and when our team is supported, they show up stronger for our clients.
Our Core Values
Our Core Values are non-negotiable. We hire, fire, review, and reward against them:
- Extreme Ownership: Everyone leads. All leaders are responsible for what goes on within their department.
- Treat Others Well: Treat everyone how you’d want to be treated (Luke 6:31).
- Do What You Say: Trust is built through action, not just words.
- Be Open and Honest: We speak truthfully, listen openly, and build trust through clear, respectful communication.
- Adapt to Advance: We don’t resist change; we innovate through it.
Roles & Responsibilities
In alignment with the EOS Accountability Chart, this seat is responsible for the following five major roles:
Web Design and Visual Implementation
- Design engaging, user-centric web layouts in Squarespace.Ensure mobile-first responsiveness and conversion-driven experiences.
- Collaborate with the Web Team to align design deliverables with SEO strategy, performance goals, and build timelines.
- Translate brand guides and creative direction into intuitive front-end design elements.
- Prepare design assets, icons, and visual elements for developer handoff.
Creative Strategy Translation
- Translate marketing strategies and creative briefs into innovative, on-brand visual content.
- Apply brand tone, goals, and target audience insights to each design project.
Graphic Design Execution
- Design social media graphics, email visuals, brand collateral, and other creative assets using Adobe Creative Suite and Canva.
- Ensure all designs meet branding standards, marketing goals, and visual consistency across platforms.
Cross-Department Collaboration
- Partner with web developers, creatives and media team members to align design work with larger marketing objectives.
- Support campaign and project rollouts across departments through integrated visual solutions.
Project Management and Delivery
- Manage multiple design projects at once, ensuring deadlines are met and quality standards are maintained.
- Adapt quickly to feedback and shifting priorities while delivering timely updates to project leads.
Skills
Website Layout and UI/UX Principles
- Understanding of intuitive web design, responsive layout structures, and conversion-focused design strategies.
CMS and Platform Familiarity
- Comfortable working within Squarespace, Webflow, or WordPress; knows how to design with front-end implementation in mind.
HTML and CSS Understanding
- Basic knowledge is preferred to communicate effectively with developers and understand platform limitations.
Graphic Design Expertise
- Ability to design across digital platforms with a strong command of layout, typography, and brand cohesion.
Brand Development and Management
- Experience building brand kits, brand guidelines, and maintaining brand consistency across deliverables.
Cross-Functional Collaboration
- Ability to work closely with web developers, creative strategists and media producers to execute a cohesive creative vision.
Software Proficiency
- Advanced skills in Adobe Creative Suite (Photoshop, Illustrator, InDesign) and Canva for both web and content creation.
Website Design Collaboration
- Familiarity with basic web design concepts, layout principles, and web asset preparation for developers.
Creative Problem-Solving
- Ability to translate strategic concepts into visually compelling designs that solve client challenges.
Project Management Support
- Experience managing multiple design projects at once while meeting deadlines and quality standards.
Personal Attributes:
- Highly Creative: Brings fresh ideas and visual approaches to every project.
- Detail-Oriented: Maintains strong attention to typography, layout, spacing, and design consistency.
- Collaborative Team Player: Works well across teams, accepts feedback constructively, and communicates openly.
- Adaptable and Flexible: Adjusts quickly to shifting project priorities and client needs.
- Proactive and Self-Directed: Takes initiative to stay ahead on projects and seek clarity when needed.
- Organized and Reliable: Manages workload effectively and meets all project deadlines.
- Ownership Mentality: Takes pride in their work and in upholding the creative standards of Wayne Media.
Benefits
- Healthcare, Dental, and Vision
- 401(k) with a 3% match
- Financial wellness planning program
- Paid maternity and paternity leave
- Paid Time Off (3 Weeks Starting)
- Hybrid flexibility (currently 2 remote workdays per week, subject to team and business needs)
- Summer Fridays (out at 2:30pm)
- Christmas to New Years Break
- Semi-Annual Company Outings
Pay: $45,000.00 - $54,000.00 per year
Benefits:
- 401(k)
- 401(k) matching
- Dental insurance
- Health insurance
- Paid time off
- Parental leave
- Vision insurance
Work Location: In person
