GENERAL DESCRIPTION
Under general supervision of the Assistant Director of Health Services, the Marketing & Multimedia Specialist – Public Health (MMS-PH)’s role is to increase visibility of the Abilene-Taylor County Public Health District (ATCPHD) within the community, improve public trust and educate the community on ways to live healthy lives. The MMS-PH assists the Public Health Department with handling media requests, creating publications, taking photographs, shooting and editing video. The MMS-PH is responsible for coordinating updates of the City of Abilene Public Health website, posts on Social Media sites, and working closely with the City of Abilene Marketing & Communications Department.
SUPERVISION EXERCISED
This position exercises no supervision.
IMPORTANT AND ESSENTIAL DUTIES
Support the ATCPHD Senior Leadership Team (Director of Health Services, Assistant Director of Health Services, and Division Manager - Nursing) in all marketing and public relations aspects of the Public Health Department including special projects.
Assist as needed in preparation of materials and media needed for Health Advisory Meetings.
Prepare various forms of internal and external communication such as emails, memos, presentations and reports.
Develop marketing topics for education and awareness using social media; assists grant manager to maintain the Public Health Department’s website; prepares posts for approval and monitors and responds to social media inquiries.
Monitor daily activity on a variety of platforms (Facebook, Twitter, Instagram, YouTube, Pinterest, and others).
Work with ATCPHD senior leadership team and grants teams to plan content and create marketing materials in response to program needs and current events. Materials include but may not be limited to printed materials, posters, flyers and social media posts and videos/reels for various events.
Work closely with the City of Abilene Communication & Marketing team. Ensures the department's media (internal and external) adheres to the city's branding and logo guidelines.
Operate a motor vehicle to attend various department events to take photos and videos and attend offsite meetings, trainings/conferences and outreach events.
OTHER JOB RELATED DUTIES
Perform other job-related duties and responsibilities as assigned.
KNOWLEDGE, SKILLS, AND ABILITIES
Knowledge of:
Variety of software systems including Adobe Suite, Microsoft Office, Canva, Sprout and other web design and social media management tools.
Cameras and editing software (both still and video).
AP style of writing for publications.
Basic marketing principles.
Health information management, basic office skills, administrative principles, procedures and practices.
Skill to:
Use graphic design and layout techniques.
Self-motivate and effectively establish priorities and meet deadlines as well as multi-task to prioritize several projects.
Use videography and non-linear editing.
Create short-form video content.
Proofread documents with attention to detail.
Problem solve and troubleshoot using analysis and critical thinking to resolve issues.
Use basic marketing skills to promote public health within the community and build trust with residents and community partners.
Ability to:
Bring creative ideas and programs to the department by staying current with popular trends in Social Media campaigns.
Effectively establish priorities and meet deadlines.
Professionally communicate clearly and concisely, both orally and in writing.
Act as point of contact and lead for public health event planning committees.
Maintain confidentiality and perform responsible administrative tasks.
Perform clerical work with accuracy, speed and minimal supervision involving the use of independent judgment and personal initiative.
Proficiently use office systems such as Microsoft Office Suite, Word, Excel, and Powerpoint and Internet-based applications such as Office 365.
Establish and maintain cooperative working relationships with those contacted in the course of work, both internally and externally.
Follow and embrace the City of Abilene Core Values – Respect, Integrity, Service Above Self, and Excellence in All We Do.
Perform as a team member in a manner that accomplishes the Division’s mission and treats team members with dignity, courtesy, and respect.
Experience and Training Guidelines:
For positions with more than one level, all listed requirements at the lower levels are required at the higher levels. Any combination equivalent to experience and training to provide the required knowledge, skills, and abilities may be qualifying. Knowledge, skills, and abilities may be obtained through:
Experience:
A minimum of two (2) years of experience working with video, editing software, social media, and/or television programming is preferred.
Education/Training:
An Associate’s degree with two years of related experience, or a Bachelor’s degree in Digital Arts/Graphic Design, Media Communications, Marketing, or a closely related field from an accredited college or university, is preferred.
License or Certificate:
A valid Texas driver’s license, the ability to obtain one within ninety (90) days of employment, or a military waiver is required.
Special Requirements:
Essential duties require the following physical skills and work environment:
HIPAA Compliance training is required within sixty (60) days of employment.
Ability to work flexible hours on an as-needed basis including mornings, nights, and weekends (although most work is Monday-Friday 8-5).
Work environment includes the possibility of working outdoors in extreme heat and cold.
Ability to travel to other work locations.
With or without accommodation, the “X” indicates the overall strength demand of the position during a typical workday:
___ Sedentary – lifting of no more than 10 pounds
___ Light – lifting no more than 20 pounds; carrying up to 10 pounds
_X_ Medium – lifting no more than 50 pounds; carrying up to 25 pounds
___ Heavy – lifting no more than 100 pounds; carrying up to 50 pounds
___ Very Heavy – team lifting over 100 pounds; carrying more than 50 pounds
Physical Demand Codes: The following describes whether or not the position is expected to exert the physical demands listed during a typical workday as well as the overall frequency of the task:
Codes for how often:
N = No
E = Extensive (100 – 70% of the time)
M = Moderate (60 – 30% of the time)
I = Infrequent (20 – 10% of the time)
A = Almost Never (< 10% of the time)
Code / Task
_M_ Standing
_M_ Sitting
_M_ Walking
_M_ Lifting
_M_ Carrying
_I__ Pushing/Pulling
_A_ Overhead Work
_E_ Fine Dexterity
_M_ Kneeling
_M_ Crouching
_A_ Crawling
_M_ Bending
_M_ Twisting
_A_ Climbing
_M_ Balancing
_E_ Vision
_E_ Hearing
_E_ Talking
___ Other: _____________________
