Department: Sales
Reports to: Date: 05/19/2026
SUMMARY OF JOB RESPONSIBILITIES:
The Brand Education Specialist is responsible for developing, delivering, and continuously improving customer training programs that support the Corporate Sales and Marketing teams, with primary emphasis on Universal Companies’ Signature and Focus brands. This role leads the creation of training content, treatment protocols, and educational experiences that strengthen brand and product knowledge, technical skills, and treatment confidence, resulting in customer brand adoption and success, and revenue growth. The position reports directly to the Senior Sales Leadership.
KEY RESPONSIBILITIES AND DUTIES:
Develop and deliver comprehensive, virtual and in-person training programs for customers across multiple formats, including written materials, presentations, videos, and interactive learning modules.
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Educate customers on product ingredients, benefits, contraindications, and retail and merchandising best practices.
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- Work with vendors to secure all available treatment protocols and training resources, prior to creating or developing new resources.
Refine or adjust treatment protocols to meet service standards/account needs.
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Develop and maintain training materials, manuals, presentations, and educational resources.
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- Prepare and deliver train-the-trainer programs to ensure consistent, effective education across accounts.
Demonstrate advanced facial and body treatment techniques using company equipment and professional products.
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Design signature treatments and service concepts for key high-revenue customers to support differentiation, engagement, and sales growth.
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- Partner with Product Development and vendor partners to support protocol development, product education, and treatment innovation.
Collaborate with sales and marketing teams to support product launches, content strategy, and promotional initiatives.
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Maintain a strong working knowledge of all Universal Companies’ products, services, and competitive offerings within the featured Marketing Calendar.
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Coordinate trade show classes, educational events, and client-facing presentations in partnership with Product Development to deliver engaging, high-impact brand experiences.
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Provide proactive and timely follow-up to all training programs and customer requests.
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Complete administrative responsibilities, reporting, and related documentation accurately and on schedule.
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Work effectively across a wide variety of spa environments, including resorts, hotels, destinations, day, medical, and school settings.
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- Perform other duties and responsibilities as assigned.
REQUIREMENTS:
Minimum of 3-5 years of active experience in the spa industry.
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- Licensed esthetician required with additional licensures in massage therapy, cosmetology, and nail tech preferred.
Experience training or teaching professionals with demonstrated ability to translate brand passion, technical knowledge, and service expertise into compelling training for customer and sales teams.
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Strong technical and computer skills, including proficiency in Excel, Word, PowerPoint, and Outlook; Salesforce experience preferred.
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Strong organizational, communication, and presentation skills.
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Ability to work independently with minimal supervision while also contributing effectively as a collaborative team member.
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- Willingness and ability to travel extensively to industry events and customer locations is needed based on customer demand, training schedules, and sales priorities.
Education/Experience
- Minimum of high school diploma or equivalent education
This position description is not intended to be all-inclusive. Incumbent will also perform other reasonably related job responsibilities as assigned by management as required. This organization reserves the right to revise or change job duties as the need arises. Moreover, management reserves the right to change job descriptions, job duties, or working schedules based on their duty to accommodate individuals with disabilities. This position description does not constitute a written or implied contract of employment.
