Steel City Creative is seeking a motivated, results-driven Inside Sales Representative to join our growing team. This position will support sales efforts across companies owned by Steel City Creative, with a primary focus on growing sales for Steel City Tap Co. and a secondary focus on print and signage sales for Classic Printing & Signs.
This is a hands-on sales role for someone who enjoys building relationships, developing new business, closing deals, and managing customer projects from the initial inquiry through production and delivery.
The ideal candidate is a confident communicator, strong relationship builder, and organized sales professional who can generate new business while also managing the details necessary to ensure the business we win is delivered correctly and on time.
For the Steel City Tap Co. portion of the role, a strong understanding of the beer and beverage industry (including breweries, taprooms, draft systems, tap handles, distributors, and custom product manufacturing) is strongly preferred.
Primary Responsibilities
Sales & Business Development
- Conduct warm and outbound calls to introduce products and services to prospective customers.
- Develop new business through outbound prospecting, referrals, networking, existing relationships, and industry connections.
- Respond to inbound inquiries and convert qualified leads into sales.
- Build and maintain strong, long-term relationships with customers and prospects.
- Develop relationships with breweries, beverage brands, distributors, bars, restaurants, hospitality businesses, and other potential customers.
- Manage the sales pipeline and consistently follow up on open opportunities.
- Identify new sales opportunities within existing accounts.
- Create new deals and generate repeat business with existing customers.
- Bring new clients and accounts to the company.
- Prepare quotes, proposals, and orders.
- Negotiate pricing, terms, and sales agreements with customers.
- Identify opportunities for upselling, cross-selling, repeat business, and account growth.
- Meet established quarterly sales goals and performance expectations.
- Maintain accurate CRM and sales pipeline information.
Customer & Project Management
- Manage customer orders and projects from the initial sale through production and delivery.
- Track the status of customer projects throughout the production process.
- Coordinate customer requirements, artwork approvals, production schedules, and deadlines.
- Communicate with internal production teams to ensure projects are properly scheduled and completed.
- Ensure customer orders are accurate, complete, and properly communicated to production.
- Keep customers informed of project status throughout the process.
- Proactively identify and address potential production, scheduling, or customer service issues.
- Follow up after delivery to ensure customer satisfaction and identify opportunities for additional business.
- Maintain strong communication between customers, sales, production, and other internal teams.
Companies & Areas of Focus
Steel City Tap Co.
The primary focus of this position will be growing sales for Steel City Tap Co., including custom products and solutions for breweries, beverage brands, distributors, bars, restaurants, and hospitality businesses.
The representative will be responsible for developing new industry relationships, managing incoming opportunities, growing existing accounts, and coordinating customer projects through the production and delivery process.
Knowledge of the craft beer, brewery, beverage, hospitality, or draft industry is strongly preferred. Existing relationships within the craft beer or beverage industry are a significant plus.
Classic Printing & Signs
The secondary focus of this position will be driving sales for Classic Printing & Signs, including print, signage, and related products and services.
The representative will be responsible for developing new accounts, growing existing customer relationships, identifying additional sales opportunities, preparing quotes, closing business, and ensuring that sold projects move smoothly through production and delivery.
Tools & Technology
The successful candidate will be expected to use technology to manage leads, customers, projects, communications, and sales activity.
Tools Needed
- HubSpot - CRM, lead management, customer relationships, and sales pipeline
- Monday.com - project management, workflow tracking, and customer/project organization
- RingCentral - business phone and customer communications
- Shopify - e-commerce, customer orders, and sales activity
- Email, spreadsheets, and other business software as needed
Experience with these specific platforms is preferred. However, candidates with experience using other CRM, project management, e-commerce, or business management systems will be considered.
Compensation & Sales Structure
This position is structured as a salary draw plus commission.
- A base salary draw will be assigned based on experience and qualifications.
- In-house jobs: 10% commission on the sale of jobs produced in-house.
- Outsourced jobs: 10% commission on the profit of the job.
- Sales goals will be established quarterly.
- Performance and progress toward sales goals will be reviewed every 90 days.
Qualifications
We're looking for someone who is driven to sell, organized enough to manage multiple projects, and comfortable taking ownership of the customer experience from first contact through delivery.
Required & Preferred Qualifications
- Previous experience in sales, inside sales, account management, customer service, business development, or project management.
- Proven ability to develop new business and close sales.
- Strong verbal and written communication skills.
- Excellent organizational and follow-through skills.
- Ability to manage multiple customers, sales opportunities, and projects simultaneously.
- Comfortable making outbound calls and actively pursuing new business.
- Strong attention to detail.
- Ability to understand production timelines, processes, and deadlines.
- Ability to communicate effectively with both customers and internal production teams.
- Proficiency with CRM systems, email, spreadsheets, and other business software.
- Experience with HubSpot or another CRM.
- Experience with Monday.com, RingCentral, Shopify, or similar platforms is a plus.
- Strong negotiation and problem-solving skills.
- Sales-driven mindset with the motivation to achieve and exceed targets.
- Self-motivated, dependable, and capable of working independently.
Industry Experience
For the Steel City Tap Co. portion of the position, experience or knowledge in the following areas is strongly preferred:
- Craft beer and brewing
- Breweries and taprooms
- Draft systems
- Tap handles and custom brewery products
- Beverage brands and distributors
- Bars and restaurants
- Hospitality
- Custom product manufacturing
Existing relationships within the craft beer, brewery, beverage, or hospitality industries are a strong plus.
What Success Looks Like
Success in this position means more than simply making sales. The ideal representative will:
- Consistently generate new leads and business opportunities.
- Build and maintain long-term customer relationships.
- Grow existing accounts and generate repeat business.
- Meet or exceed quarterly sales goals.
- Maintain a clean and accurate sales pipeline.
- Follow up consistently and move opportunities toward close.
- Successfully manage sold projects through production and delivery.
- Keep customers informed and satisfied throughout the process.
- Identify potential problems early and help find effective solutions.
- Develop strong relationships within the printing, signage, brewery, beverage, hospitality, and related industries.
- Take ownership of the customer experience from the first conversation through final delivery.
Job Type: Full-time
Pay: $40,000.00 - $50,000.00 per year
Benefits:
- 401(k)
- Dental insurance
- Health insurance
- Paid time off
- Vision insurance
Shift:
Experience:
- Customer service: 1 year (Preferred)
Ability to Commute:
- Birmingham, AL 35203 (Preferred)
Ability to Relocate:
- Birmingham, AL 35203: Relocate before starting work (Required)
Work Location: In person
