PURPOSE
The Content Marketing Specialist serves as Baker Group's storyteller, partnering with subject matter experts, project teams, and field personnel to capture and communicate the value of our work. This role bridges the gap between technical expertise and compelling marketing content by creating stories that showcase our people, projects, services, and culture.
The Content Marketing Specialist spends time both in the office and in the field, building relationships across the organization and gathering firsthand insights from projects, customers, and employees. Through photography, videography, interviews, writing, and content development, this individual helps bring Baker Group's capabilities and impact to life across digital, social, sales, recruiting, and marketing channels.
We are seeking an individual who is outgoing, curious, self-motivated, and energized by meeting new people. They are equally comfortable walking a construction site, interviewing a project manager, developing social media content, or writing a case study that supports business development efforts. The ideal candidate is highly organized, self-starter who is proactive, and skilled at balancing multiple projects across marketing and communications.
ESSENTIAL FUNCTIONS AND RESPONSIBILITIES
The following duties are typical for this job. These are not to be construed as exclusive or all inclusive. Other duties may be required and assigned.
Content Development & Storytelling
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Partner with business unit preconstruction managers and subject matter experts to develop content that communicates Baker Group's service offerings, expertise, and value proposition.
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Translate technical concepts into clear, engaging, and audience-focused content.
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Develop content that supports marketing campaigns, business development initiatives, recruiting efforts, and brand awareness objectives.
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Identify and pursue story opportunities across the organization.
Field Content Creation
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Regularly visit jobsites, fabrication facilities, and company locations to capture photography, video, interviews, and project updates.
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Build relationships with project managers, foremen, field leaders, and craft professionals to uncover compelling stories.
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Document project milestones, innovations, safety achievements, customer successes, and employee accomplishments.
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Organize and maintain digital content libraries of photos, videos, and project assets.
Social Media & Digital Content
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In partnership with the digital marketing coordinator, create social media content that highlights Baker Group's projects, people, culture, and capabilities.
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Develop photo, video, and written content tailored for multiple digital platforms.
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Collaborate with the marketing team to execute content strategies that increase engagement and brand visibility.
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Monitor industry trends and identify opportunities for timely, relevant content.
Case Studies & Thought Leadership
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Research, interview stakeholders, and write project case studies that demonstrate Baker Group's expertise and project success.
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Develop subject matter blogs, articles, and thought leadership content in partnership with technical experts.
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Support the creation of customer success stories and project spotlights.
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Ensure content aligns with Baker Group's brand voice and messaging standards.
Proposal & Business Development Support
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Support the marketing team in the development of RFP and proposal responses.
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Provide project narratives, photography, case studies, and supporting content for qualification packages and proposal submissions.
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Collaborate with business development and operations teams to strengthen proposal content through relevant project examples and storytelling.
MINIMUM EDUCATION & EXPERIENCE REQUIRED TO PERFORM ESSENTIAL FUNCTIONS
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Bachelor's degree in Marketing, Communications, Journalism, Public Relations, Digital Media, English, or a related field preferred.
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Five or more years of experience in content marketing, communications, journalism, public relations, digital media, or a related field preferred.
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Proficiency in operating digital cameras to capture high-quality video footage.
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Experience creating written, photo, and video content.
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Construction, engineering, industrial, manufacturing, or technical industry experience is a plus but not required.
MENTAL AND PHYSICAL COMPETENCIES REQUIRED TO PERFORM ESSENTAL FUNCTIONS
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Exceptional written and verbal communication skills.
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Strong storytelling and interviewing abilities.
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Photography and videography skills, including video editing capabilities.
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Ability to create content across multiple formats and channels.
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Strong organizational and project management skills.
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Comfortable working independently and managing multiple priorities.
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Ability to build relationships with a wide variety of personalities and roles throughout the organization.
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Willingness to spend significant time in active jobsites and field environments.
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Proficiency with Microsoft Office and content creation tools.
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Experience with Adobe Creative Suite, video editing software, social media platforms, or related tools is preferred.
ENVIRONMENTAL ADAPTABILITY
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Prolonged periods of sitting at a desk and working on a computer
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Will visit job sites which would require periods of standing, walking and/or climbing stairs
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Must be able to lift 10-20 pounds occasionally
EQUIPMENT/TOOLS
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Laptop Computer
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Personal Protective Equipment (hard hat, safety vest, glasses)
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Cannon video cameras
Baker Group is an Equal Opportunity Employer. In compliance with the Americans with Disabilities Act, Baker Group will consider reasonable accommodations for qualified individuals with disabilities and encourage prospective employees and incumbents to discuss potential accommodations with the Employer.
