Web & Digital Marketing Designer
Who We Are:
Lumelight is an integrated workplace administration and compliance business. We serve the brokers and third-party administrators who support employers in the complex, crucial areas of benefits design, compliance, and administration. We handle the complexities of benefits compliance and administration, empowering our clients to focus on what they do best.
About the Role:
The Web & Digital Marketing Designer is a web-first creative professional responsible for designing, building, updating, publishing, and quality-assuring responsive webpages and landing pages in WordPress using Elementor. This role combines strong visual design capabilities with hands-on website production expertise to create engaging, accessible, and brand-consistent digital experiences.
Working from approved campaign briefs and keyword insights, the Web & Digital Marketing Designer will implement on-page SEO elements, including title tags, meta descriptions, semantic heading structures, image alt text, internal links, and approved schema markup. This individual will also identify opportunities to strengthen website content by recognizing missing customer questions, FAQs, explanations, and proof points that support SEO, AEO (Answer Engine Optimization), and GEO (Generative Engine Optimization) objectives.
Reporting to the Creative Manager, this role independently manages routine website and creative production while collaborating closely with the Marketing team, SEO and Social Media Specialist, Sales, Product, and Leadership teams. The position also supports marketing and sales initiatives through the creation of digital assets, presentations, event materials, multimedia content, and brand resources that drive awareness, engagement, and business growth.
Key Responsibilities:
- Design, build, maintain, publish, and QA responsive webpages and landing pages in WordPress using Elementor.
- Create and manage website templates, global styles, reusable sections, and design-system components to ensure consistency and scalability.
- Implement on-page SEO best practices, including metadata, heading structures, alt text, internal linking, and approved schema markup.
- Apply keyword and search-intent insights from the SEO and Social Media Specialist to improve webpage structure, user experience, and content performance.
- Identify content opportunities, FAQs, customer questions, and proof points that support SEO, AEO, and GEO objectives.
- Develop marketing collateral, campaign assets, presentations, event materials, email graphics, and other branded content.
- Create assets for social media, webinars, partner programs, and sales enablement initiatives.
- Produce and edit lightweight multimedia content, including videos, social clips, webinar recordings, podcasts, and basic motion graphics.
- Ensure all deliverables align with Lumelight brand standards, accessibility requirements, and visual identity guidelines.
- Conduct website QA reviews for responsiveness, accessibility, browser compatibility, and performance.
- Manage multiple projects, stakeholder reviews, revisions, deadlines, and publishing workflows.
- Collaborate with the Creative Manager and cross-functional teams to translate business objectives into compelling visual communications.
- Utilize AI-powered tools and emerging technologies to improve efficiency, content production, and marketing results.
- Maintain organized files, brand assets, workflows, and version control processes.
- Obtain Creative Manager approval before publishing critical website content and campaign deliverables.
Perform other duties as assigned.
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Qualifications:
Required
- Education: Bachelor's degree in Graphic Design, Web Design, Marketing, Digital Media, Communications, or a related field; equivalent professional experience may be considered.
- Years of Experience: Minimum of 3 years of experience in web design, digital marketing design, creative production, or related roles.
- Technical Knowledge: Demonstrated experience designing, building, updating, publishing, and quality-assuring WordPress websites using Elementor.
- Certifications: N/A
- Required Software:
- WordPress and Elementor
- Adobe Creative Cloud (Photoshop, Illustrator, InDesign, Premiere Pro, or related applications)
- Microsoft Office Suite
- Basic HTML and CSS
Preferred
- Experience supporting B2B marketing organizations and demand generation campaigns.
- Familiarity with SEO best practices and content optimization techniques.
- Understanding of AEO (Answer Engine Optimization) and GEO (Generative Engine Optimization) principles.
- Experience creating multimedia content, including video editing, podcasts, and motion graphics.
- Knowledge of website accessibility standards and best practices.
- Experience working with CRM, marketing automation, or analytics platforms.
Knowledge, Skills & Abilities:
- Strong visual design skills with expertise in typography, layout, color, imagery, and visual hierarchy.
- Proficiency in responsive website and landing page design across desktop, tablet, and mobile devices.
- Ability to independently manage website production and publishing activities.
- Strong understanding of Elementor containers, templates, global styles, forms, and reusable components.
- Working knowledge of HTML and CSS for styling, troubleshooting, and customization.
- Ability to correctly implement SEO elements within WordPress and Elementor.
- Understanding of content structure and customer intent to support SEO, AEO, and GEO objectives.
- Knowledge of website quality assurance, accessibility, image optimization, browser compatibility, and page performance.
- Strong project management and organizational skills with the ability to manage multiple competing priorities.
- Excellent written and verbal communication skills.
- Ability to collaborate effectively with creative, marketing, sales, product, and leadership stakeholders.
- Strong attention to detail and commitment to producing polished, high-quality work.
- Ability to work within and thoughtfully extend established brand guidelines and design systems.
- Analytical mindset with the ability to identify content opportunities and improve user experiences.
- Adaptability and willingness to leverage AI-powered creative technologies and emerging digital tools.
Work Environment:
This position is a remote position within approved Lumelight states.
Expected Hours of Work:
Monday through Friday, 40 hours per week, following an agreed-upon schedule. Occasional extended hours may be required to support marketing campaigns, website launches, events, webinars, or other business priorities.
Benefit Offerings:
- Medical, Dental and Vision Benefits
- Health Savings and Flexible Spending Account Options
- 401(k) with Automatic Company Contribution
- Employee Assistance Program
- Company-paid Life and Disability Insurance
- Paid Time Off
Location Requirements:
We are currently recruiting from the following states: Arizona (AZ), Florida (FL), Georgia (GA), Indiana (IN), Iowa (IA), Kentucky (KY), Louisiana (LA), Maryland (MD), Michigan (MI), Minnesota (MN), Missouri (MO), Montana (MT), Nebraska (NE), Nevada (NV), New Mexico (NM), North Carolina (NC), North Dakota (ND), Ohio (OH), Pennsylvania (PA), South Carolina (SC), South Dakota (SD), Tennessee (TN), Texas (TX), and Utah (UT).
Equal Employment Opportunity Statement:
Lumelight, LLC is an equal opportunity/affirmative action employer. All qualified applicants will receive consideration for employment without regard to sex, gender identity, sexual orientation, race, color, religion, national origin, disability, protected Veteran status, age, or any other characteristic protected by law.
