Inside Sales Representative
SUMMARY DESCRIPTION
von Trapp Brewing is part of the von Trapp Family Lodge & Resort, a 2,600-acre resort owned
and operated by the von Trapp family. The brewery was created in 2010 by the family that
inspired The Sound of Music. Based in Stowe, Vermont, von Trapp Brewing specializes in
authentic Austrian-style lagers brewed with pure Vermont spring water sourced from the
property, with inspiration from "A little of Austria, a lot of Vermont."
As the proud recipient of the 2024 Great American Beer Festival Brewery & Brewery of the
Year award in the 15,001–100,000 barrel category, we are excited to continue growing our
award-winning portfolio throughout the United States.
An important part of our mission is attracting, retaining, and developing the best talent in the
craft beer industry. We value teamwork, accountability, professionalism, and a passion for
exceptional beer. We invite you to become part of the von Trapp Brewing team.
POSITION SUMMARY
The Inside Sales Representative is responsible for driving sales growth remotely by managing
relationships with retail accounts not typically visited by outside sales teams through daily
outbound calls, email, and virtual communication. This role focuses on increasing distribution,
growing package sales within existing accounts, opening new opportunities, and supporting
wholesalers in achieving sales goals.
Success in this role requires exceptional organization, consistent follow-up, strong
communication skills, and the ability to effectively manage a high-volume sales pipeline.
ESSENTIAL JOB FUNCTIONS
- Develop and maintain strong relationships with distributor representatives, sales
managers, and key retail accounts.
- Conduct 40–60 outbound sales calls each day to retailers and decision-makers.
- Increase distribution of existing von Trapp Brewing packages and identify opportunities
for new placements.
- Execute monthly sales priorities through proactive account outreach.
- Educate accounts on von Trapp Brewing products, pricing, seasonal offerings, and
promotional opportunities.
- Maintain detailed notes and account activity within CRM software following every
customer interaction.
- Monitor account performance and identify opportunities for incremental growth.
- Collaborate closely with distributor sales teams to ensure execution of company
objectives.
- Build a reputation as a trusted and preferred supplier through responsiveness and
consistent communication.
- Develop a thorough understanding of wholesaler operations, including inventory
management, ordering processes, incentives, reporting, and sales execution.
- Maintain knowledge of competitor brands, pricing, promotions, and market trends.
ESSENTIAL DUTIES & RESPONSIBILITIES
- Grow revenue within assigned territories through increased points of distribution and
expanded package mix.
- Manage a structured daily call schedule while maintaining high activity levels and quality
customer interactions.
- Achieve daily call goals of 40–60 completed account conversations.
- Execute sales campaigns supporting new products, seasonal packages, displays, and
promotions.
- Increase volume within existing accounts through cross-selling and upselling
opportunities.
- Maintain accurate customer records and update CRM following each interaction.
- Work collaboratively with distributor managers to communicate priorities and execution
expectations.
- Provide organized daily, weekly, and monthly recaps to wholesaler management and von
Trapp Brewing leadership highlighting:
o Sales wins
o Distribution gains
o Account opportunities
o Customer feedback
o Challenges requiring follow-up
- Track and communicate progress toward monthly objectives and territory goals.
- Respond to customer, distributor, and internal communications within 24 hours.
- Submit all required administrative reports accurately and on time.
- Participate in weekly sales meetings and strategy sessions.
- Continuously monitor market trends, competitive activity, pricing, and customer needs.
- Demonstrate professionalism, accountability, enthusiasm, and a proactive approach to
sales.
QUALIFICATIONS
This position requires an excellent work ethic, passion for craft beer, exceptional communication
skills, and the ability to influence buying decisions over the phone.
The successful candidate will possess:
- Strong organizational and time management skills.
- Excellent verbal communication and relationship-building abilities.
- Self-motivation while working independently in a remote environment.
- Comfort making a high volume of outbound sales calls.
- Ability to prioritize multiple accounts while maintaining detailed follow-up.
- Strong problem-solving and negotiation skills.
- Proficiency using CRM systems and Microsoft Office.
EDUCATION
- High School Diploma or equivalent required.
- Bachelor's Degree preferred.
REQUIREMENTS
- Minimum one year of sales experience.
- Beverage alcohol, craft beer, or distributor experience strongly preferred.
- Previous inside sales, telesales, or account management experience preferred.
- Experience working with wholesalers or beverage distributors is highly desirable.
- Experience using Microsoft Office Suite and CRM software.
- Experience with Lilypad, VIP, Concur, or similar beverage sales software is a plus.
- Must be at least 21 years of age.
- Ability to work independently in a remote environment with reliable internet access.
- Occasional evening work may be required to support promotions, meetings, or distributor
needs.
PERFORMANCE EXPECTATIONS
Successful Inside Sales Representatives consistently:
- Complete 40–60 quality account conversations daily.
- Maintain excellent CRM documentation and account organization.
- Increase distribution and package mix across assigned accounts.
- Build productive relationships with distributor personnel.
- Deliver timely and accurate sales recaps and reporting.
- Meet or exceed monthly sales and distribution objectives.
- Demonstrate ownership, accountability, and follow-through on commitments.
WORKING CONDITIONS
- Remote home-office environment.
- Frequent phone, video conference, and email communication.
- Prolonged periods of computer and telephone use.
- Occasional travel to Vermont, distributor meetings, sales meetings, or industry events.
- Some evening or weekend availability may be required during promotional periods or
company events.
AT-WILL EMPLOYMENT
Employment with von Trapp Brewing Co. may be terminated by either von Trapp Brewing or
the employee at any time.
