Job Title: Digital Marketing & Brand Specialist
Division: Rail Events Inc.
Reports to: Rail Events Inc. Marketing Manager
Type of position: Non-Exempt/Hourly
Employee Classification: Regular
Compensation: $26.44 – $31.25 per hour, depending on qualifications and experience
Benefits
Regular classified employees are eligible for the following benefits: Medical/Rx, Dental, and Vision plan, with a portion of the premiums paid for by American Heritage Railways. Employer-funded HSA (for qualified employees), company-funded Life AD&D insurance and Voluntary Life (premiums paid for by the employee), generous PTO plan, 401K plan with company-match, company-provided Employee Assistance Program.
Job Summary
Rail Events Inc., the industry leader in rail-related special events management, is seeking a Digital Marketing & Brand Specialist to support integrated marketing campaigns for nationally recognized licensed rail experiences, including Harry Potter™: A Hogwarts Express Adventure, THE POLAR EXPRESS™ Train Ride, and other immersive rail experiences across the United States, Canada, the United Kingdom, and Australia.
Reporting to the Marketing Manager, this role supports website content, email marketing, social media, creative asset development, partner communications, and brand compliance across partner railroads. The ideal candidate is an organized, creative marketing professional with experience in digital marketing, graphic design, and content management who thrives in a collaborative, fast-paced environment.
Why Join Us
Join the team behind some of the world's most recognizable licensed rail experiences. You'll collaborate with a talented marketing team and partner railroads to bring immersive entertainment to life while gaining experience across digital marketing, brand management, and licensed entertainment.
In this role, you’ll have the opportunity to:
Be part of immersive, family-friendly experiences that create lasting memories for guests around the world.
Work with globally recognized licensed brands, including Harry Potter™: A Hogwarts Express Adventure and THE POLAR EXPRESS™ Train Ride.
Blend creativity, digital marketing, brand stewardship, and strategic communications in a dynamic, fast-paced environment.
Collaborate with a talented, passionate team that values innovation, creativity, and continuous improvement.
Gain hands-on experience supporting large-scale live entertainment experiences across multiple markets in the United States, Canada, the United Kingdom, and Australia.
Make a meaningful impact by helping deliver compelling marketing campaigns and consistent brand experiences that connect with millions of guests each year.
Essential Duties & Responsibilities
Support the planning, execution, and optimization of integrated marketing campaigns that drive ticket sales, guest engagement, and brand awareness across multiple licensed experiences.
Maintain company websites, landing pages, and digital touchpoints, including content updates, quality assurance, accessibility, and user experience improvements.
Support the execution of digital marketing campaigns across email, social media, websites, and other digital channels.
Monitor campaign performance and prepare reports and analytics that provide actionable insights to support continuous improvement.
Coordinate communications with host railroad partners, including marketing submissions, project updates, surveys, reminders, and promotional resources.
Support brand stewardship by reviewing host railroad websites, social media, advertising, marketing materials, and guest communications to help ensure compliance with licensed brand standards and company guidelines.
Design and update presentations, digital graphics, email assets, marketing collateral, promotional materials, motion graphics, and short-form video content.
Support marketing efforts for conferences, media events, trade shows, promotional activities, and company-sponsored events.
Collaborate with the Marketing Manager, internal departments, host railroad partners, vendors, and external stakeholders to execute marketing initiatives that strengthen brand consistency, support ticket sales, and enhance the guest experience.
Assist with additional marketing, branding, communications, and creative projects as assigned.
Qualifications
Two or more years of professional experience in digital marketing, brand marketing, marketing communications, or a related field, preferably within tourism, hospitality, entertainment, attractions, live events, or destination marketing.
Bachelor's degree in Marketing, Communications, Graphic Design, Business, or a related field, or equivalent professional experience.
Experience supporting digital marketing initiatives, including website content management, email marketing, social media, digital campaigns, marketing analytics, and content management systems.
Proficiency with Google Analytics 4, website content management systems, email marketing platforms, social media management tools, project management software, and Adobe Creative Cloud (InDesign, Photoshop, Illustrator) or comparable design platforms.
Experience creating marketing collateral, digital graphics, presentations, photography, videography, motion graphics, or short-form video content.
Working knowledge of SEO, website accessibility, user experience (UX) principles, and digital content optimization.
Experience collaborating with external partners, agencies, vendors, or multi-location organizations.
Excellent written, verbal, and interpersonal communication skills with strong proofreading, organizational, project management, and time management skills.
Self-motivated, collaborative, adaptable, and solutions-oriented with the ability to manage multiple priorities in a fast-paced environment.
Willingness to travel domestically during promotional and event periods and work occasional evenings or weekends as business needs require.
Familiarity with the Harry Potter™ and THE POLAR EXPRESS™ franchises is a plus.
Passion for storytelling, experiential marketing, and creating memorable guest experiences.
Must be at least 18 years of age.
About Rail Events Inc.
Rail Events Inc. is the industry leader in rail-related special events management. In 2025, the company licensed events that welcomed nearly 1.8 million guests across 58 partner railroads in the U.S., Canada, the U.K., and Australia. Rail Events Inc. and Rail Events Productions are wholly owned subsidiaries of American Heritage Railways, the premier operator of heritage railroads in the United States.
About Harry Potter™: A Hogwarts Express Adventure
Produced by Rail Events Inc. on behalf of Warner Bros. Discovery Global Experiences, Harry Potter™: A Hogwarts Express Adventure is an immersive rail experience celebrating the iconic Hogwarts Express™ and the magical world of Harry Potter™. The experience is scheduled to debut in Southern California in July 2026.
About THE POLAR EXPRESS™ Train Ride
THE POLAR EXPRESS™ Train Ride is an official licensed holiday experience produced by Rail Events Inc. on behalf of Warner Bros. Discovery Global Experiences (WBDGE). Since 2007, Rail Events Inc. has held the exclusive license to operate THE POLAR EXPRESS™ Train Rides in the U.S., Canada, the United Kingdom, and Australia.
Rail Events Inc. is proud to be an Equal Opportunity Employer.
