About Cultivar
Cultivar Ghirardelli Square is a California-focused winery and tasting room at one of San Francisco's most visited destinations. We welcome guests from around the world and introduce them to wines that reflect the character of the land. We are a hospitality-first team that takes both wine and people seriously — and we're looking for someone who does too.
The Role - Are you the person strangers can't help but stop and talk to?
We're looking for the person who turns a Tuesday afternoon stroll into an unforgettable afternoon — who spots someone wandering the square and somehow, 20 minutes later, they're sipping a Cab, laughing, and asking about the Wine Club.
That's the magic we're after. And it has to come naturally to you.
You'll be our face, our energy, our first impression. You'll pull people off the square (in the best possible way), make guests feel like regulars, and make regulars feel like family. You'll bring ideas, not just enthusiasm — real thoughts on how to grow something special in one of San Francisco's most iconic spots.
If your superpower is making people feel welcome, seen, and a little bit delighted — please apply.
If you're still waiting for guests to come to you, this isn't your role. But if you're already thinking about how you'd work that square? Read on.
What You'll Do
- Step outside and actively engage foot traffic — Ghirardelli Square is your stage
- Create memorable tasting experiences that guests talk about long after they leave
- Convert guests to Wine Club members through genuine connection, not a script
- Bring ideas: local partnerships, events, social moments, anything that drives visits and sales
- Drive by-the-glass and bottle sales through confident, knowledgeable recommendations
- Support events, private tastings, and special programming
- Collaborate with the team to push the business forward — no wallflowers, no coasters
What We're Looking For
- Energy and initiative — you make things happen, you don't wait for them to
- A genuine love of wine and the drive to share it with everyone
- Ideas — you've thought about how to grow a business and you're not shy about it
- Prior hospitality, tasting room, or retail wine experience strongly preferred
- Sales confidence — natural, warm, and effective
- Strong communication skills and a commanding, welcoming presence
- Must be available to work weekends
- Must be 21+ and able to obtain RBS certification
What We Offer
- Competitive hourly wage plus tips and Wine Club commission
- Full-time and part-time positions available
- Wine education and ongoing training
- Employee wine discounts and club perks
- A stunning location at one of San Francisco's most iconic spots
A team that moves fast, cares deeply, and rewards hustle
3 Locations:
Cultivar Sausalito, 690 Bridgeway, Sausalito, CA
Cultivar San Francisco, 2379 Chestnut Street, San Francisco
Cultivar Ghirardelli Square Tasting Room, 900 North Point, San Francisco
Need: Seeking an outgoing, energetic, self led, hospitality leader with potential to grow!
Tasks: You have a "can do" attitude. You will need to be able to lift a case of wine, pack up 4 bottle wine club bags, wash glasses after tasting, plate our wine pairings, run the dishwasher, and put it all away.
Values:
● The Cultivar Culture: Working at Cultivar means being part of a warm, professional, and purpose-driven hospitality family that blends Napa Valley roots with Bay Area energy. We’re passionate about great food, wine, and community — and about creating experiences that reflect our farm-to-table and vine-to-glass philosophy.
● Farm-to-Table Ethos: Everything begins with respect for the land and water. Cultivar’s culture celebrates sustainability, craftsmanship, and local sourcing — whether you’re behind the bar, in the kitchen, or greeting guests. Every role connects to the larger mission of bringing Napa Valley’s garden-fresh flavors to the Bay Area.
● Hospitality as a Lifestyle: Cultivar celebrates community. We believe hospitality should feel as good as it tastes. Our teams bring warmth, professionalism, and genuine care to every interaction. Whether it’s a first-time guest or a loyal Wine Club member, or investors we aim to make every visit memorable and meaningful.
● Can-Do Attitude: At Cultivar, we live by the phrase “Yes — I can do that.”
We’re a small, tight-knit team, and that means everyone pitches in. From moving patio heaters before closing to polishing glasses or jumping on the floor during a rush — we get things done together. Flexibility and teamwork are at the heart of what makes Cultivar run smoothly. We want to bring that family small team feeling. A place that will be able to pivot as needed. This is where we thrive. We as we have grown we have set up systems and are still building them, we need you all to follow them.
● Collaboration & Creativity: We collaborate across roles to create new menu items, pairings, and guest experiences — from seasonal dishes to signature cocktails. We celebrate creativity, open communication, and the shared pride that comes from building something together.
● Professionalism with Heart: We maintain high standards in service, appearance, and teamwork while fostering a welcoming, community-driven spirit. Every action — from greeting a guest to resetting a table — reflects our shared dedication to excellence and care. Our managers provide solid examples of professionalism in the service industry. In the moment the customer is always right. You and the space is always being judged and photographed. The restaurant / tasting room / bar should always be sparkling clean, and ready for guests to arrive, without personal items in view, if not please make it so. This is a reflection on all of us.
● Growth & Learning: Cultivar is a place to grow. You’ll learn about wine, spirits, sustainability, and farm-fresh ingredients while developing your skills in a supportive environment. We believe in having a growth mindset and growing together — as professionals and as people. Let us know your interests there are many job paths at Cultivar and there are opportunities for you to follow your them.
https://www.cultivarsf.com
https://www.cultivarwine.com
https://www.casparestate.com
https://www.yelp.com/biz/cultivar-san-francisco-san-francisco-2
https://www.facebook.com/cultivarwine/
https://www.instagram.com/cultivarwine/
Pay: $24.00 - $27.00 per hour
Benefits:
- Employee discount
- Opportunities for advancement
Application Question(s):
- Why do you want to do this job?
- List the languages you speak (Ghirardelli Square has many international visits)
- Have you been a server? Have you sold wine?
Experience:
- selling wine: 1 year (Required)
- restaurant server: 2 years (Preferred)
License/Certification:
- Food Safety Certification (Preferred)
- RBS Training (Preferred)
Work Location: In person
